Chrysler Brand Launches Test-drive Opportunities at Local Shopping Malls

AUBURN HILLS, Mich., April 5, 2011 /PRNewswire/ -- The Chrysler brand is bringing its vehicles directly to consumers in an effort to generate awareness about the brand's new 2011 vehicle lineup. The brand has launched a new test drive campaign at local malls across the country that will offer consumers an opportunity to get behind the wheel and experience the changes first-hand.

The Chrysler brand is experiencing a rejuvenation with its products, replacing its full lineup with all-new or significantly improved vehicles for 2011. Consumers will be able to drive the 2011 Chrysler brand lineup, which includes the new, redesigned and repackaged 2011 200 sedan and 200 Convertible, the highly anticipated Chrysler 300 sedan and the innovative Chrysler Town & Country minivan.

"The Chrysler team has re-engineered and re-designed each 2011 Chrysler brand vehicle. We want to ensure that current and potential consumers touch and feel the quality materials used on the interior of the vehicle and experience the performance improvements on the ride and handling. I am confident with these improvements in place, consideration for a Chrysler brand vehicle will increase from the moment they place their hands on the wheel and their foot on the accelerator ," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "With today's busy schedules, it is important that the Chrysler brand makes the vehicle decision and research process more convenient and hands-on to consumers."

The test-drive program will be held at malls across the country and will feature product specialists to answer questions and provide information on Chrysler brand products without any sales pressure.

Consumers that test drive a Chrysler vehicle at the event may end up in a future Chrysler commercial and each will receive a $15 shopping mall gift card for completing a test-drive.

Additional cities and dates will be announced at a later time.

About the Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, groundbreaking technology, craftsmanship and intuitive innovation – all at an extraordinary value – since the company was founded in 1925.

The Chrysler brand continues that tradition in 2011 with a rejuvenated, stylish, well-crafted product lineup. Every 2011 vehicle the brand sells is all-new or significantly redesigned and engineered from the ground up. This succession of innovative product introductions propels the brand's standing as the leader in design, engineering and value. "Design with purpose" puts the premium for the Chrysler brand in the product, not the price.

The new Chrysler Town & Country minivan, the best-selling minivan in the United States in 2010, leads the way with a new powertrain offering best-in-class horsepower; an all-new, exquisitely crafted interior that includes improved Stow 'n Go® seating; an updated, elegant exterior design and more than 40 standard safety features on every model, including SafetyTec which includes blind spot monitoring, rear cross path detection, ParkSense® rear park assist, ParkView® rear back-up camera, rain-sensing wipers and SmartBeam headlamps. The Chrysler Town & Country minivan has won the R.L. Polk Loyalty award an unprecedented 10 times in-a-row.

The new 2011 Chrysler 200 sedan and Convertible offer consumers elegant styling within a vehicle segment often noted for its "sea of sameness." A stylish new exterior and all-new interior will wow consumers with its craftsmanship, high-quality materials and understated elegance. The new powertrain and major suspension overhaul provides a confident, spirited driving experience. Every safety feature is standard on the 200 sedan and 200 Convertible, and all models are packed with standard features at a price that offers customers a remarkable value.

With its elegant proportions and head-turning style, the all-new 2011 Chrysler 300 takes the "most award-winning new car ever" to new heights – combining the best of the nameplate's 56-year history with world-class craftsmanship, execution and upscale materials. Unmistakable proportions with added design, refinement and a more tailored appearance provides the all-new Chrysler 300 sedans with distinctive styling. By combining world-class accommodations with American style, the all-new Chrysler 300's interior features an expressive and elegant design with authentic materials, passenger comfort features and precise fit and finish. The 2011 Chrysler 300 sedans deliver grand-touring performance and world-class handling with efficient powertrains and new second-generation E-segment chassis architecture. Customers will feel connected, comfortable and secure with state-of-the-art connectivity, infotainment and more than 70 safety and security features. The iconic vehicle of the Chrysler brand sets the new standard for American sedans.

SOURCE Chrysler Group LLC

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