Christopher & Banks Corporation Launches Multi-Channel Loyalty Program

MINNEAPOLIS, March 9 /PRNewswire-FirstCall/ -- Christopher & Banks Corporation (NYSE: CBK), a specialty retailer of women's clothing, is proud to announce the launch of its Friendship™ Rewards loyalty program across the Company's entire business of 800 plus retail locations and two e-commerce sites.  

"Friendship™ Rewards allows us to offer a more valuable shopping experience for our customers, or better known to us as our 'friends,'" commented Lorna Nagler, President and CEO.  "We have always had a strong, dedicated following of customers and this program was specifically designed to recognize and reward them for their loyalty."

Christopher & Banks and CJ Banks offer exclusively designed collections that are classic, casual and comfortable. This new program continues to deliver on the Company's strategy of 'Celebrating Women of all Sizes.'™

"Friendship™ Rewards is a point-based program that offers our friends meaningful rewards on purchases across all channels," said Etienne McManus-White, VP of Marketing for Christopher & Banks.  "In addition, our friends will be rewarded with invitations to exclusive sales and events."  Beginning in May of 2010, Friendship™ Reward members will also receive complimentary shipping on all of their online purchases.

Customers can become Friendship™ Reward members by visiting a local store or going online at www.christopherandbanks.com or www.cjbanks.com.  

About Christopher & Banks Corporation:

Christopher & Banks Corporation is a Minneapolis-based specialty retailer of women's clothing.  As of March 9, 2010, the Company operates 805 stores in 46 states consisting of 539 Christopher & Banks stores, 264 stores in its plus size clothing division CJ Banks and two dual-concept stores. The Company also operates the www.christopherandbanks.com and www.cjbanks.com e-commerce websites.

Keywords:  Women's Clothing, Plus Size Clothing, Christopher & Banks, CJ Banks

SOURCE Christopher & Banks Corporation