Christina Cravens Appointed Vice President of Marketing & Business Development for 3Pillar Global

Digital marketing expert appointed to lead marketing and business development efforts in target markets

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Oct 07, 2014, 09:05 ET

FAIRFAX, Va., Oct. 7, 2014 /PRNewswire/ -- 3Pillar Global, a leading developer of innovative software products, today announced Christina Cravens has been appointed as the Vice President of Marketing & Business Development to set the overall strategy and execution of all aspects of 3Pillar Global's marketing efforts.

"Christina's deep software industry experience and marketing leadership credentials provide a strong complement to our executive leadership team," said Tony Orlando, 3Pillar's EVP of Market & Client Services. "As we continue to build a strong brand and reach new markets, it is critical that we have an experienced leader like Christina to drive both global and domestic awareness of our development expertise and services."

As Vice President of Marketing & Business Development, Cravens will extend 3Pillar's presence and relevance throughout the world by building and guiding the global reputation and brand and further enabling the success of the Company's business development teams. The appointment of Cravens highlights what has been a tremendous year for leadership growth at 3Pillar. Since the start of 2014, 3Pillar has also welcomed Jeff Nielsen as Senior Vice President of Engineering, Beth Jacobs as Vice President of Product Strategy & Partnerships, and most recently Michael Lisse as the Client Executive for Financial Services.

"It is an exciting time to be in the software development space," said Cravens. "3Pillar's approach to building disruptive software products is truly unique. I look forward to helping the company further shape and strengthen its brand and market influence."

Prior to joining 3Pillar, Cravens served as Vice President of Global Demand Generation at OpenText, the global leader in Enterprise Information Management software. In her role at OpenText, Cravens managed a Global Demand Center that created and deployed consistent and repeatable demand generation campaigns across multiple geographies by leveraging digital channels. Her efforts consistently influenced 30 percent of pipeline. Prior to OpenText, Cravens was a Senior Director of Global Lead Generation at MicroStrategy, a leading provider of business intelligence, mobile software, and cloud-based services.

About 3Pillar Global
3Pillar Global builds innovative, revenue-generating software products, enabling businesses to quickly turn ideas into value. 3Pillar balances business-minded thinking with engineering expertise in disruptive technologies, such as mobile, cloud, and big data, to develop products that meet real business needs. To date, 3Pillar's products have driven over $1 billion in revenue for industry leaders like CARFAX, PBS, and numerous others. For more information, visit www.3PillarGlobal.com.

Media Contact:
Kathleen Fusco
Zer0 to 5ive for 3Pillar Global
(215) 939-5709
[email protected]

SOURCE 3Pillar Global