Chrissy Teigen Returns To XOXO For Fall/Winter 2015

NEW YORK, Sept. 22, 2015 /PRNewswire/ -- Chrissy Teigen was all smiles as she returned to shoot XOXO's Fall/Winter 2015 ad campaign; a momentous feat for the model as she is the first in the history of XOXO to represent the brand for a second consecutive year. The campaign was elevated by the roster of talent behind the scenes. With agency ARINEW YORK leading creative direction, the campaign was shot by esteemed photographer Anthony Maule and styled by Jaime Kay Waxman.

Photo - http://photos.prnewswire.com/prnh/20150921/268804

"We are very excited to have Chrissy back for her second year as the face of the brand," said Ally Ulrich, Director of Marketing & Communications. "Chrissy is a perfect fit to represent the XOXO girl. She's driven, confident and sexy and most importantly incredibly fun to work with. Continuing this relationship felt like a natural fit for us."

"I was so excited to come back to my XOXO family for a second year!" said Chrissy Teigen.  "My experience with the XOXO team has been so much fun and I've loved seeing the brand evolve over the past year. The Fall/Winter 2015 Collection has to be my favorite one yet. The pieces shot for the campaign are fantastic."

While it was all work in front of the camera, Chrissy was her usual energetic and playful self behind the scenes. Husband John Legend's Oscar even made an appearance on set, which the model danced with between bites of sour candy and make-up touch ups. Behind the scenes images that captured the day as well as a short fashion film will be available late September on XOXO.com along with the additional campaign images.

The Fall/Winter 2015 campaign is an ongoing evolution of the iconic "Hugs & Kisses XOXO" campaign which launched in the early 90's featuring supermodel Tyra Banks and have included legendary supermodels including Christy Turlington (1996), Amber Valetta (1997), Claudia Schiffer (1998), Alessandra Ambrosio (2006), Miranda Kerr (2009), Erin Heatherton (2013), and Lily Aldridge (2014).

With a reputation for making runway inspired designs affordable and accessible, XOXO continues to be the leading juniors brand for retailers. There will be heavy digital, and social advertising supporting the campaign and will drive to Macy's, Dillard's and Carson's stores as well as their online counterparts.

ABOUT XOXO
XOXO is a contemporary fashion brand that features straight off-the-runway designs that are smart and sexy for the fashion-forward female. It's a true quality "in-the-mix" lifestyle brand that embodies on-trend style that finds the right balance of 9-5 career appeal and 6-9 sexiness. For additional information on XOXO, visit www.xoxo.com.

Media Contact XOXO:
Sara Shaffer
[email protected]
212-515-2786

SOURCE XOXO

Related Links

http://www.xoxo.com

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