Chocolate Works New Chocolate Experience Concept is Now Franchising

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Apr 24, 2013, 09:00 ET

VALLEY STREAM, N.Y., April 24, 2013 /PRNewswire/ -- Move over Willy Wonka®. Chocolate Works has come to town and is overflowing with pure sweet imagination. This new franchise concept, an extension of NY-based 5^th Avenue Chocolatiere, transforms the corner candy shop into an interactive chocolate factory experience. Beyond the colorful candy bins and cases of chocolates, kids and adults of all ages are invited to indulge in a hands-on learning experience molding, decorating, dipping, enrobing and crafting their very own chocolate and candy creations. Due to the success of their three current locations on Long Island, Scarsdale, and Manhattan, and the overwhelming requests from customers wanting to own a little piece of this chocolate heaven, Chocolate Works is now awarding franchises in NY and NJ, with future plans to expand throughout the US.

(Logo: http://photos.prnewswire.com/prnh/20130424/NY00269LOGO )

Chocolate Works' parent company, 5^th Avenue Chocolatiere, a family-owned and operated business, has been crafting and selling high quality gourmet chocolates for over 40 years. Second-generation chocolatier and owner, Joe Whaley, a West Point graduate and veteran of the Iraq war, builds on the long history and solid reputation originally established by his father, John's, chocolate company. Chocolate Works, his new venture, goes beyond the basics of his world-renowned signature cocoa-dusted chocolate truffles and chocolate molded treats to create a uniquely well-rounded chocolate and candy extravaganza.

"We're in the enjoyment business," says Joe, who, as a kid, would sneak out in the middle of the night to pack truffles in the converted factory in his family's garage. "There's nothing like chocolate and candy to put a smile on people's faces and I want to share with everyone that it's just as much fun creating chocolate as it is eating it." The Chocolate Works concept is designed to pull back the curtain and let customers in on the magic of the chocolate-making process.

What sets Chocolate Works apart is its unique 3-tier model for satisfying the public's sweet tooth. The winning combination of candy and chocolate retail, on-site parties and workshops, and custom corporate products is like nothing ever before seen under one roof.

The Pure Magic of a Candy Store: When you walk into a Chocolate Works store you are greeted with the sweet smell of freshly dipped chocolates, colorful displays of candy, chocolates, nuts, and dried fruit, and, the best part, a free sample of their signature cocoa-dusted fresh cream truffle. A treat for all the senses, it's no surprise they were voted Best Chocolatier by the Long Island Press in 2012.
Party Like a Choc Star! Ever dream of becoming a Chocolatier for the day? At a Chocolate Works birthday party, workshop, or private event, guests have the opportunity to tour the facilities and try their hand at chocolate-making with the help of their 450lb melting machines and 30-foot conveyor belt "I love Lucy" style enrobing machine. In fact, Time Out New York Kids has recognized Chocolate Works as one of the "best new birthday experiences in the city."
Corporate Creativity: Chocolate Works is one of the largest suppliers of chocolate gift products to corporate customers in the New York metropolitan area, like chocolate business cards and specially molded novelties, including a life-size Yankees baseball bat for the 2010 Playoffs. In addition, they are known for having innovated the coloring of corporate logos for custom chocolates.

Chocolate Works reveals the creative side of chocolate by combining the charm of a neighborhood chocolate shop with imaginative birthday parties and workshops and unique custom products. Due to the tremendous number of requests for this pioneering chocolate playground, Chocolate Works is now franchising.

www.ChocolateWorksNYC.com

SOURCE Chocolate Works