Chobani Announces New Food Incubator Class Representing Next Frontiers In Food

Chloe's™ Fruit, Farmer Willie's, Grainful™, LoveTheWild, Pique™ Tea Crystals, Rumi Spice and Snow Monkey™ join forces with Chobani to disrupt and revitalize broken food systems and bring better food to more people

News provided by

Chobani, LLC

Sep 26, 2017, 09:29 ET

NORWICH, N.Y., Sept. 26, 2017 /PRNewswire/ -- Chobani, LLC, maker of America's #1 Greek Yogurt brand and the second largest overall yogurt manufacturer in the U.S., has announced today the selection of seven new food startups to join the second class of the Chobani Food Incubator. The group is comprised of companies that are disrupting, innovating and inspiring new food categories in the U.S. – from innovative products like plant-based ice cream, a low-sugar, low-calorie beer alternative, a healthier frozen fruit pop, as well as fresh and sustainable takes on foods that have been around for centuries, like oats, saffron and seafood.

"To select our second next class, we tasted hundreds of products and met with entrepreneurs across the country and the world," said Hamdi Ulukaya, CEO, Chobani. "These seven companies each have something special and unique. In selecting this class, we looked at what categories—and what teams of people—have the ability to make big changes in American supermarkets and give more people better options. I can't wait to have these companies at Chobani to see how we can help them on their journey and welcome them to our family."

Since launching last year in the US, the Chobani Food Incubator program has helped entrepreneurs with big hearts and ideas break into the food industry. With more than 550 applications for seven spots – a 20% increase from last year – Chobani is seeking to partner with small food brands to provide them the resources they need to challenge big food companies, give more people access to natural, affordable food and create a new food frontier.

For this year's class, Chobani was searching for purpose-driven entrepreneurs whose business models are rooted in social good initiatives, who are passionate about making natural, creative food more accessible, and are doing so in a sustainable way. The inspiration for these products comes from all corners of the world – representing the history of their founders – from kitchens in Boulder to labs in Boston, from traditional Chinese practices to farms in Afghanistan.

The second Chobani Food Incubator class will run from September 2017 to December 2017, based out of a dedicated space designed for the Incubator at Chobani's sales and marketing offices in New York, NY.

A closer look at the startups selected:

Chloe's™ Fruit, New York (NY)
Chloe's Fruit is the perfect combination of just fruit, water and a touch of organic cane sugar. That's it! Blended in a soft serve machine, Chloe's offers creamy, clean, delicious frozen Soft Serve Fruit, from their flagship store in NYC, and 60 calorie Fruit Pops, available in grocery stores nationwide, that are dairy free, gluten free, fat free, vegan, kosher pareve, Non-GMO Project Verified and free from all eight major allergens. Founded by Chloe, a mom of three, Chloe's is 'the cool way to eat fruit.' Visit www.chloesfruit.com for more information.
Farmer Willie's, Boston (MA)
Farmer Willie's makes craft ginger beer that is gluten free, has 75% less sugar and has fewer calories than a glass of wine. By fermenting cold pressed ginger, lemon and cane sugar with champagne yeast, they've created a fresh, dry 4.5% alc/vol ginger beer that won best in show at the NY Intl Beer Festival - 2017. Visit www.thefarmerwillies.com for more information.
Grainful™, Ithaca (NY)
Grainful is on a mission to bring globally-inspired, bold tasting foods to all consumers at an affordable price and in an honest way, with grains as the foundation. With an increasing awareness about the value of nutrient-dense real foods for both the individual and the planet, Grainful is leading the way with healthier, for you, meal solutions for the busy consumer centered on high-protein grains and clean ingredients. Visit www.grainful.com for more information.
LoveTheWild, Boulder (CO)
LoveTheWild is on a mission to change the way Americans view seafood. The company is disrupting the frozen seafood case through their exciting 3 step culinary experience: sustainable frozen fish paired with bold handcrafted sauce cubes and parchment paper. Visit https://lovethewild.com for more information
Pique™ Tea Crystals, San Francisco (CA)
Pique Tea Crystals is the world's first instant plant fuel. Made purely from organic super-plants, free of sugar, additives and preservatives, the company is helping consumers reap the benefits of tea by making it easier for them to consume sufficient quantities of active ingredients that are not present in tea bags or bottled teas. Visit www.piquetea.com for more information.
Rumi Spice, Chicago (IL)
Rumi Spice works directly with Afghan farmers to import the highest quality saffron and saffron products to restaurants and retail stores across the U.S. Co-founded by Army veterans who served combat tours in Afghanistan, Rumi has hired 384 Afghan women, stood up three processing facilities and has over 90 farmers in its network. Visit www.rumispice.com for more information.
Snow Monkey™, Santa Monica (CA)
Snow Monkey has reinvented ice cream as a nutritious and delicious treat crafted from all-natural, plant-based ingredients, allowing Americans to enjoy their favorite dessert for breakfast, fuel or indulgence. Their Superfood Ice Treats are vegan, paleo, packed with 21g of protein per pint, and free from all eight major allergens like dairy, gluten, soy and nuts.
Visit https://snow-monkey.com for more information.

For more information and updates from each of the participants, visit chobanifoodincubator.com
Watch the Chobani Incubator welcome video, here

About Chobani
Maker of America's No. 1–selling Greek Yogurt brand and the second largest yogurt manufacturer in the U.S., Chobani, LLC, was founded on the belief that people have great taste—they just need great options. Chobani produces high-quality authentic yogurt made with only natural, non-GMO ingredients from its plants in New Berlin, N.Y., Twin Falls, Idaho and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives a portion of its annual profits to charities worldwide through the company's charitable foundation. In 2017, Chobani was recognized by Fast Company as one of the top 10 most innovative companies in the world. All Chobani products—including Chobani® Greek Yogurt, Chobani® Smooth, Chobani "Flip"™, Drink Chobani™, Chobani Tots®, and Chobani Kids® products—are kosher certified, contain live and active cultures and are made with milk from cows not treated with rBST.^* Chobani products are available nationwide in the U.S., Mexico and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.

Media Contact:
Blair Aires / Chobani / [email protected] / 212-364-6731

*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST-treated cows.