Chipotle Rolls Out Gold Foil To Celebrate American Athletes In Tokyo

Brand will launch gold foil packaging nationwide for the first time in 10 years

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Jul 21, 2021, 08:03 ET

NEWPORT BEACH, Calif., July 21, 2021 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it will be serving gold foil-wrapped burritos for a limited time at participating locations in-restaurant and through digital orders starting July 23. The limited-edition gold foil will celebrate American athletes competing in Tokyo and rally fans to cheer on first place finishes over the next three weeks.

This is the first time Chipotle has introduced gold foil nationwide since it celebrated its 18^th anniversary and debuted gold foil-wrapped burritos in 2011.

To celebrate American athletes competing in Tokyo, Chipotle will serve gold foil-wrapped burritos for a limited time at participating locations in-restaurant and through digital orders starting July 23.

"We pride ourselves on being a go-to restaurant for many of the country's top competitors," said Chris Brandt, Chief Marketing Officer. "Our gold foil is symbolic of our support of American athletics and commitment to providing Real Food for Real Athletes."

$0 Delivery Fee
In addition, Chipotle is making it easier for fans to get the real food they love while watching the country's best athletes compete by offering a $0 delivery fee on the Chipotle app and Chipotle.com from July 23 through August 1.

Team Chipotle
Last month, Chipotle celebrated American athletes with new digital menu items exclusively on the Chipotle app and Chipotle.com as well as new episodes of its popular "Unwrapped" video series. The brand is focused on helping athletes perform their best by providing proper nutrition through real food and real ingredients.

For more information on Team Chipotle and their custom menu items, fans can visit chipotle.com/teamchipotle or check out the "Featured" section in the Chipotle app.

$0 Delivery Fee Terms
Higher menu prices are charged for delivery; additional service fee applied at checkout as well. Available July 23 through August 1, 2021 only, within Chipotle's delivery areas from participating U.S. locations, during normal operating hours for such locations. Minimum order $10/maximum order $200, each excluding tax. Deliveries subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only at chipotle.com or on the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited.

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 2,850 restaurants as of June 30, 2021, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2021 lists for Forbes' America's Best Employers and Fortune's Most Admired Companies. With nearly 102,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

SOURCE Chipotle Mexican Grill, Inc.