CHIPOTLE ANNOUNCES PARTNERSHIP WITH CAPCOM'S STREET FIGHTER™ 6 AND EXCLUSIVE EXPERIENCES FOR THE FIGHTING GAME COMMUNITY (FGC)

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May 24, 2023, 09:00 ET

Chipotle is an official launch partner of the highly anticipated video game Street Fighter™ 6, available June 2
Players can earn Fighter Coins, in-game premium currency, with digital orders on the Chipotle app and Chipotle.com and through the Chipotle Rewards Exchange for a limited time
The Chipotle Challenger Series will officially return on June 17 and feature Street Fighter 6 as its title game. Winners will receive a trip to the 2023 Evolution Championship Series in Las Vegas
Chipotle will serve as the presenting sponsor of the 2023 Evolution Championship Series (Evo), a sponsor of COMBO BREAKER, an advertiser on PlayStation™ media, and the first-ever restaurant brand to offer free food as viewer rewards on Twitch

NEWPORT BEACH, Calif., May 24, 2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced its partnership with Street Fighter 6, the latest installment of one of the top selling fighting games of all time. Chipotle will be the first restaurant brand to give Street Fighter 6 players the opportunity to earn Fighter Coins through digital entrée purchases made on the Chipotle app and Chipotle.com. Later this year, Street Fighter 6 will feature in-game integrations like Chipotle Daily Brackets, Battle Hub signage, and Chipotle-branded avatar items.

Starting June 2, Chipotle will offer players the opportunity to earn Street Fighter 6 premium in-game currency, Fighter Coins, when ordering through the Chipotle app or Chipotle.com using the promo code HDKN236.

In addition to the partnership with Street Fighter 6, Chipotle will serve as the presenting sponsor of the 2023 Evolution Championship Series (Evo), a sponsor of COMBO BREAKER, an advertiser on PlayStation™ media, and the first-ever restaurant brand to offer free food as viewer rewards on Twitch.

New Fighter Coin Integration
Starting June 2, Chipotle will offer players the opportunity to earn Street Fighter 6 premium in-game currency, Fighter Coins, when ordering through the Chipotle app or Chipotle.com using the promo code HDKN236*. With every qualifying order placed, players will receive a code for 250 Fighter Coins while supplies last, allowing them to purchase Characters, Character Outfits, Character Alternative Colors, Stages, Stamps, Avatar Emotes and Avatar Gear in the official Street Fighter 6 in-game shop. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 250 Fighter Coins. Players can learn more about the Fighter Coins offer at chipotle.com/sf6.

Viewer Rewards on Twitch
Chipotle will also offer Street Fighter 6 fans access to an exclusive reward via the Twitch community. This viewer reward on Twitch is a limited time offer that community members can unlock beginning June 2 at 9am PT. Chipotle will give out a total of 500,000 free chips and guac offers to Chipotle Rewards members who watch one hour or more of livestreams on participating Twitch channels while supplies last.

Viewers can find more information on the viewer rewards here: https://blog.twitch.tv/en/2023/05/24/street-fighter-6-viewer-rewards-on-twitch/.

The Chipotle Challenger Series Returns
Chipotle's signature esports competition will return in 2023 featuring Street Fighter 6. The Chipotle Challenger Series offers the gaming community a chance to compete for cash prizes, burritos for a year, and more. Additionally, the top two teams will receive a trip to the 2023 Evolution Championship Series (Evo).

Players can learn more about the 2023 Chipotle Challenger Series and register at www.chipotlechallengerseries.com.

Evolution Championship Series (Evo) 2023 Presented By Chipotle
On-site spectators and players at Evo, co-owned by RTS and Sony PlayStation, will be treated to various integrated experiences, including a community lounge, pick-up brackets for Chipotle prizes, and custom gifts for pool qualifiers.

"Our FGC partnerships closely align Chipotle to a passionate and competitive community of gamers who are looking for convenient, delicious, and healthy options while playing titles like Street Fighter 6," said Chris Brandt, Chief Marketing Officer at Chipotle. "We're thrilled to be able to enhance gameplay and unlock fun experiences for gamers."

"This partnership will provide Chipotle with an unparalleled opportunity to connect with the passionate and dedicated fighting game community and to create innovative activations in-game and in-real-life within Street Fighter 6, Chipotle Challenger Series, Evo, Capcom Pro Tour and COMBO BREAKER throughout 2023," said Jason Scorrano, Head of Partnerships for RTS. "This innovative partnership will shape the future of the fighting game community and how brands connect with it in meaningful ways."

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,200 restaurants as of March 31, 2023, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2023 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

ABOUT CAPCOM
Capcom is a leading worldwide developer, publisher, and distributor of interactive entertainment for game consoles, PCs, handheld, and wireless devices. Founded in 1983, the company has created hundreds of games, including groundbreaking franchises Resident Evil™, Monster Hunter™, Street Fighter™, Mega Man™, Devil May Cry™ and Ace Attorney™. Capcom maintains operations in the U.S., U.K., Germany, France, Hong Kong, Taiwan, Singapore and Tokyo, with corporate headquarters located in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or news.capcomusa.com.

*AVAILABLE 6/2/23-10/31/23 OR WHILE SUPPLIES LAST. 20,000 codes available. Codes are only redeemable on PlayStation 4, PlayStation 5, and Xbox Series X|S. Use code "HDKN236" at digital checkout via the Chipotle App or Chipotle.com to redeem. 1 code/transaction. US only. 13+. Requires valid copy of Street Fighter 6 & internet access. Terms: http://chipotle.com/sf6

SOURCE Chipotle Mexican Grill, Inc.