Chinese-Made Fakes a New Concern for Swiss Watch Industry

Only authorized dealers like Gideon's Fine Jewelry can guarantee the legitimacy of their products

News provided by

Jul 23, 2012, 06:50 ET

LOS ANGELES, July 23, 2012 /PRNewswire/ -- The Swiss Broadcasting Corporation's (SBC) international news branch recently wrote about recent technological innovations made by watch counterfeiters out of China. These fakes cause problems not just for luxury watch manufacturers, but also for consumers. This highlights the ever-present need for customers to shop empowered and informed; in this case, savvy shoppers of Swiss-made watches should only shop as authorized dealers, such as Gideon's Fine Jewelry in Los Angeles.

Fake watches are often sold at the full price of a non-fake. This hurts the watch industry and manufacturers. Most simply, it cuts into their profits. Curbing counterfeiting also slows their ability to innovate and design. Moreover, fake watches hurt the consumer. These phony timepieces may be getting more advanced than they were, but they are still flawed. The product is inferior; according to the SBC, microscopic faults in the chronograph, substitution of special materials in the casing, or the lack of anti-glare glass can all be present in these knock-offs. So, a customer can think, Hey, this watch looks like a legitimate Swiss-made watch and it costs the same, so there's no way it's fake! This isn't the case and, after the fact, a purchaser of a forged watch can see diminished performance. Gideon's Fine Jewelry, as they are authenticated by manufacturers can guarantee the fortitude of their products. For example, only valid Montblanc watches have water resistance of up to 30 meters; a counterfeit with its many substitutions cannot promise the same.

The counterfeiters do their best to mask these defects through packaging. They will include phony boxes, operating instructions, and guarantees that are nonfactual and bogus. Watch manufacturers, however, are doing their best to counterbalance the effects of these copies. They frequently update their styles to outpace counterfeiters, they include complex markings to prove authenticity, and they have become stricter on their retailers, more frequently reducing the number of dealers they have abroad. This makes Gideon's Fine Jewelry presence on the market as an authorized dealer even more special. At a time when watch manufacturers are cracking down on their retailers, it's a good sign that Gideon's Fine Jewelry retails their status as an authorized dealer. Plus, each of their products, from Raymond Weil to Michele watches, have unique identification numbers from the manufacturer that can be shown to the customer, proving their validity. Best of all, Gideon's Fine Jewelry, on pace with the manufacturer, keeps up with current trends, always providing the best level of product to the company's loyal customers.

So, don't be swindled by an ersatz product. After all, according to the SBC, watches are the third most replicated type of goods. Check out Gideon's Fine Jewelry's authentic products by visiting their store in Woodland Hills or by going to www.GideonsJewelry.com. Besides luxurious Swiss-made watches, Gideon's Fine Jewelry sells top-notch luxury goods like Montblanc pens, Hidalgo stackable rings, Scott Kay wedding bands, and much more.

PR submitted by www.Cyberset.com

SOURCE Gideon's Fine Jewelry