Chinese Big Data Company Miaozhen Systems Selected in The Venture 50

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Oct 23, 2012, 09:00 ET

HANGZHOU, China, Oct. 23, 2012 /PRNewswire/ -- Miaozhen Systems, China's leading third-party advertising technology company, was selected as one of "China's The Venture 50 2012" issued by Zero2IPO Group, which has received the full attention of China's venture capitalists and the business world. In China this rankings list is known as a weather vane for indicating the companies with the most potential for growth. Miaozhen Systems, as the only big data company, was proudly ranked on the list.

The Venture 50 selection period lasted for 8 months. Nearly a hundred of China's top most active venture capitalists selected companies from a pool of several thousands of nominated Chinese businesses from various industries. To participate in the competition companies would allow the judges to undergo a comprehensive in-depth appraisal of the company's management team and share holding structure, corporate performance, business model, competitiveness, and other related areas. After three intensive rounds of elimination, and full and accurate verification of the data, they finally selected 50 companies that, in the eyes of the venture capitalists, were the most deserving of investment.

According to one judge, Miaozhen Systems is the most outstanding data management company and that in the era of big data management the reliance on advertising optimization and intermediary investment for third party advertising technology is becoming greater and greater. Miaozhen Systems has already claimed the spot of industry leader due to their strong capabilities for massive data management. He also believes that in the future they might be able to take over a much broader portion of the market.

The term "big data" not only implies a huge scale of the data but also signifies the explosion of information that brings along greater unknowns and a larger amount of uncertainty. For advertisers trying to determine their advertising budgets the importance of accurate data has become clearer than ever before and Miaozhen Systems is the third party advertising technology company behind this data. Through a combination of in depth exploration of both advertising data processes and consumer data, and by improving advertising investment strategy and finding value in the entire process, companies are able to continuously increase their ROI.

Back in July of this year Miaozhen Systems' big data cloud platform was selected to be in the "SAP Start-up Program" worldwide project launched by the Fortune 500 company. This project, through strict selection, chose "real big data companies" to work with SAP to develop the fields that utilize big data.

Currently, Miaozhen Systems processes more than 2 TB of data per day, has a database of 478 million Chinese internet users, and has the ability to handle 100 billion advertisement data requests daily. Their cumulative data storage is over 2 PB. With that, Miaozhen Systems provides impartial, scientific, reliable data and solutions to help advertisers and agencies increase media return on investment through their distinctive AdMonitor, MixReach, VOptimizer, MobileMonitor, APPMonitor and other products. Leading companies such as Proctor and Gamble, Microsoft, Coca Cola, VolksWagen, L'oreal, YUM! and other famous international brands are all using Miaozhen's products and services to optimize their digital media investment.

Last November, Miaozhen Systems finished 2 million USD in B round financing led by the leading venture capital KPCB China. KPCB partner Zhou Wei has expressed that Miaozhen Systems is one of the forerunners and leaders in the domestic internet advertising evaluation market. Through their collection and computation of big data and distinctive technology and by enthusiastically promoting the establishment of industry standards, Miaozhen has unlimited potential for growth and increased competitiveness.

Zero2IPO Group's Venture 50 event is China's first business ranking event to be lead by venture capitalists with selection being done by China's best venture capitalists. Statistics from previous Zero2IPO Venture 50 rankings show that more and more of the companies ranked are receiving funding. Out of the 300 companies chosen for the last 6 rankings lists more than 52% received a great deal of funding.

SOURCE Miaozhen Systems