China's Largest Bottled Water Producer Joins Growing Number of SAP Customers Achieving Dramatic Results on SAP HANA™ Platform

LAS VEGAS, Sept. 13, 2011 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced that Nongfu Spring Co., Ltd., the largest  producer of bottled water in China, has deployed the SAP HANA™ platform to solve its big data challenges. On August 20, 2011, Nongfu Spring successfully went live on the largest customer implementation of SAP HANA in China. The company joins the growing list of customers that have recently purchased or are in the process of implementing SAP HANA. The announcement was made at SAP® TechEd 2011, being held in Las Vegas, Nevada, from September 12-16, where attendees can hear more about successful customer use cases with SAP in-memory computing technology.

As the largest subsidiary of Yangshengtang Company, which has assets of about CNY10 billion, Nongfu Spring has seven production bases and dozens of factories. Achieving real-time visibility into data was critical for the company to grow and to improve efficiency and reduce costs. For example, due to the large data volume produced, it took more than a day for Nongfu Spring to work with its point-of-sales and channel sales data to display business insights and take action. Executives realized that they would gain significant advantages from having a real-time view into the business, so they looked for a solution that would reduce data latency and improve data query and business logic processing speed.

"SAP HANA is a comprehensive and sophisticated in-memory database platform that outperformed on our existing data mart solution based on Oracle," said Patrick Hoo, CIO, Nongfu Spring. "We were able to replace our data mart based on Oracle 11g database with SAP HANA and achieved three goals: fast data display, highly efficient business logic operations and real-time data synchronization. For example, we found that the same script in the SAP HANA studio was returning results 200 to 300 times faster than the same script in PL/SQL in Oracle, and this query performance improvement was consistent across our 150 reports. We are seeing smooth operations, accurate data and fast performance in our production environment."

For Nongfu Spring, freight calculation procedures and functions that previously took 24 hours to execute were completed in SAP HANA in as little as 37 seconds, which enabled the company to reduce its account reconciliation process by one day. Additionally, the platform enabled NongFu Spring to bypass the traditional IT maintenance and data latency issues by synchronizing data from SAP and other heterogeneous data sources instantly into SAP HANA.

Largest Application Case of Enterprise Mobile Business Platform Across China

Nongfu Spring will continue rolling out SAP HANA across the enterprise. The company currently represents the largest application case of the enterprise mobile business platform across China, and has an army of representatives — more than 8,000 — visiting more than 1 million customers to send data from the mobile business platform. Nongfu Spring plans to introduce a mobile business solution that leverages SAP HANA at the end of October 2011.

"We continue to see strong interest from customers in adopting SAP HANA and transforming their companies into real-time businesses," said Dr. Christoph Kollatz, executive vice president, SAP HANA, SAP AG. "The results achieved by Nongfu Spring are just one great example of the potential the SAP HANA platform offers our customers. Now with the launch of the Experience SAP HANA community, everyone can engage with the platform and connect with others in the community to learn firsthand what it can do for their organization."

For more information, watch a video, "SAP HANA Live at Nongfu Spring," on the Experience SAP HANA community, launched today at SAP TechEd Las Vegas. The community enables participants to learn, try and implement SAP HANA, and to share knowledge and insights. Participants have access to demos, training videos, test-drives and implementation guidelines and can connect with experts and others to understand firsthand how SAP HANA can bring value to their organizations.

Follow SAP on Twitter at @SAPInMemory.

For announcements, blog posts, videos and other coverage during the event series, visit the SAP TechEd newsroom.

SAP® TechEd 2011 in Las Vegas, Bangalore, Madrid, and Beijing

More than 19,000 SAP customers, partners and technical experts are expected to convene at SAP® TechEd 2011, the company's largest ecosystem education event series. The conference brings IT managers, software developers, administrators, and business process experts together for a look under the hood of today's business motors: the latest advances in in-memory and mobile technologies, and in on-premise, on-demand and on-device applications from SAP and more. In its 15^th year, SAP TechEd will be held in four locations around the globe: Las Vegas, Nevada, from September 12-16; Bangalore, India, from October 19-21; Madrid, Spain, from November 8-10; and Beijing, China, from November 15-17. Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at #SAPTechEd.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 172,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Samantha Finnegan, +1 (650) 276-9350, [email protected], PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; [email protected]

To speak with press contacts on site during SAP TechEd 2011 Las Vegas (from September 13 to 15), please dial the SAP press room at +1 (610) 661-0469.

SOURCE SAP AG

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