China Yida Announces Inscription of Taining onto World Heritage List

FUZHOU, China, Aug. 5 /PRNewswire-Asia-FirstCall/ -- China Yida Holding Company (Nasdaq: CNYD) ("China Yida" or the "Company"), a leading diversified entertainment enterprise in China, today announced that Taining, together with five other areas in the southern part of China, was inscribed as a new natural site "China Danxia" on the World Heritage List at the World Heritage Committee meeting in Brasilia on August 1, 2010. Three scenic areas within the Great Golden Lake, China Yida's flagship tourist destination, including Golden Lake, Shangqing River, and Zhuangyuan Rock are part of China Danxia.

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China Danxia is the name given in China to landscapes developed on continental red terrigenous sedimentary beds formed by endogenous forces (including uplift) and exogenous forces (including weather and erosion). The inscribed site comprises six areas found in the sub-tropical zone of south-west China. They are characterized by spectacular red cliffs and a range of erosional landforms, including dramatic natural pillars, towers, ravines, valleys and waterfalls. These rugged landscapes have helped to conserve sub- tropical broad-leaved evergreen forests, and host many species of flora and fauna, about 400 of which are considered rare or threatened.

For more information, please visit the official website of the United Nations Educational, Scientific, and Cultural Organization ("UNESCO") at http://whc.unesco.org/en/list/1335/ or http://whc.unesco.org/en/news/645 .

The Great Golden Lake was recognized as a Global Geopark by the UNESCO in February 2005. It is located in Taining, surrounding to Sanming, Nanping of Fujian Province and Nanchang of Jiangxi Province. This world-class tourist attraction covers more than 230 square kilometers and includes five main scenic areas: (1) Golden Lake; (2) Shangqing River; (3) Zhuangyuan Rock; (4) Luohan Mountain; and (5) Taining Old Town. In 2001 China Yida gained the management rights of the Great Golden Lake for 31 years and invested $30 million to improve the infrastructure. Through a well-designed marketing campaign, the Company has succeeded in increasing the number of visitors from 30,000 in 2001 to 640,000 in 2009.

"We feel honored that Taining's China Danxia landform was inscribed onto the World Natural Heritage List. We will continue to make every effort to protect the scenery within the Great Golden Lake to enable tourists from all over the world to enjoy the beauty of our natural heritage," commented Dr. Minhua Chen, China Yida's Chairman and Chief Executive Officer.

About China Yida

China Yida is a leading diversified entertainment enterprise focused on China's fast-growing media and tourism industries and headquartered in Fuzhou City, Fujian province of China. The Company's media business provides operations management services; including channel, column and advertisement management for television station, presently the Fujian Education Television ("FETV", a top-rated provincial education television channel), and "Journey through China on the Train" (an advertisement-embedded travel program, currently the only on-board media program from third party authorized by Ministry of Railways). Additionally, the Company provides tourism management services, and specializes in the development, management and operation of natural, cultural and historic scenic sites. China Yida currently operates the Great Golden Lake tourist destination (Global Geopark, including Golden Lake, Shangqing River, Zhuanyuan Rock, Luohan Mountain and Taining Old Town.), Hua'An Tulou tourist destination (World Culture Heritage, including Dadi Tulou cluster and the Shangping Tulou cluster), China Yunding tourist destination (National Park, including Colorful Rock Valley, Yunding Paradise, Yunding Waterfall, South Heavenly Mountain, and Seven Star Lake), the Ming Dynasty Entertainment World, China Yang-sheng (Nourishing Life) Paradise and the City of Caves. The Company's operating scenic sites are over 300 square kilometers in the area. For further information, please contact the Company directly, or visit its Web site at http://www.yidacn.net .

Forward-Looking Statements

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate, "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements, involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of China Yida Holding Co., Inc. (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to: (i) the Company's ability to obtain sufficient capital or a strategic business arrangement; (ii) the Company's ability to build and maintain the management and human resources and infrastructure necessary to support the anticipated growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.

    For more information, please contact:

    China Yida Holding Company
     George Wung, CFO
     Phone: +1-909-843-6358
     Email: [email protected]

    CCG Investor Relations
     Crocker Coulson, President
     Phone: +1-646-213-1915
     Ed Job, CFA
     Phone: +86-21-3133-5075
     Email: [email protected]

SOURCE China Yida Holding Company

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