China Xiniya Fashion Reports Strong April Fair Sales Results

JINJIANG, Fujian, China, June 6, 2011 /PRNewswire-Asia/ -- China Xiniya Fashion Limited (NYSE: XNY), (or "Xiniya"), is pleased to announce that the total order value of 2011 April sales fair surged by 29% as compared to last year.  This stellar performance is mainly attributable to the double-digit growth of both average selling price and sales volume.  Orders for suits, jackets, T-shirts, casual shirts, coats, accessories and shoes were particularly strong. These orders are expected to be delivered from July 2011 to December 2011 / January 2012.  

"We are pleased by the strong acceptance of the Xiniya brand at the April sales fair following a very strong sales fair that was held last September. The brand has a great deal of sales momentum thus far in 2011 and we attribute the strength to our talented design team. We have also dedicated more resources to targeted marketing and advertising programs which has well-positioned the Xiniya brand in the market," said Qiming Xu, chairman and chief executive officer.

Safe Harbor Statement

This news release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

About China Xiniya Fashion Limited (the "Company" or "XNY")

Xiniya is a leading provider of men's business casual apparel in China. The Company designs and manufactures men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 26 distributors and 24 department store chains. Its products are sold to consumers at over 1,300 authorized retail outlets owned and managed by third parties located in 21 provinces, five autonomous regions and four municipalities in China. The authorized retail network, which is owned and managed by third parties, focuses on second- and lower-tier cities, where increasing affluence has led to an improvement in living standards and where most international men's apparel brands do not have a significant presence. The Company's target consumers are male working professionals in China between the ages of 25 and 45 who seek fashionable clothing to suit their working and lifestyle needs. For more information, please refer to the Company's website http://ir.xiniya.com.

SOURCE China Xiniya Fashion Limited

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