China Xiniya Fashion Limited Announces Additional Advertisement Campaigns on Chinese Nationwide Television Channels

JINJIANG, China, Aug. 25, 2011 /PRNewswire-Asia/ -- China Xiniya Fashion Limited ("Xiniya" or the "Company") (NYSE: XNY), a leading provider of men's business casual apparel in China, today announced that it has supplemented its marketing efforts on two television channels on China Central Television ("CCTV"), the largest television station in China, including CCTV2, the business channel and CCTV5, the sports network.

Xiniya began a new media campaign on CCTV2, the business channel, during a popular prime time program called "The Opponent", which debates controversial topics. The program airs during prime time every Friday and repeats on the following Wednesday afternoon.  The campaign began in the third quarter and will continue through December 31, 2011.

The advertising campaign on CCTV2 supplements its existing campaign on CCTV5, the sports channel, which has also been expanded.   During the third quarter of 2011, Xiniya's advertisements are being shown on three popular daily sports programs during prime time, "Sports News", "Golden Arena" and "Sports World."  During the second quarter, Xiniya also ran 10-second advertisements on CCTV5 during two popular daily sports programs, "Sports News" and "Sports World".  

On both channels, Xiniya's commercials are up to 15 seconds long featuring Jacky Cheung, one of China's leading singers and actors and Xiniya's brand spokesperson.

Mr. Qiming Xu, Chairman and Chief Executive Officer of Xiniya, commented, "We are pleased to expand our relationship with CCTV, China's largest television network, on CCTV2, the business channel, which complements our expanded campaign on CCTV5, the sport channel. These two television campaigns combined have an expansive reach with our targeted customers of males between the ages of 25-45 years, which should promote our brand effectively ahead of our upcoming sales fair in September."

Safe Harbor Statement

This news release contains "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

About China Xiniya Fashion Limited

Xiniya is a leading provider of men's business casual apparel in China. The Company designs and manufactures men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 28 distributors. Its products are sold to consumers at over 1,490 authorized retail outlets owned and managed by third parties located in 21 provinces, five autonomous regions, and four municipalities in China. This authorized retail network focuses on second- and lower-tier cities, where increasing affluence has led to an improvement in living standards and where most international men's apparel brands do not have a significant presence. The Company's target consumers are male working professionals in China between the ages of 25 and 45 who seek fashionable clothing to suit their working and lifestyle needs. For more information, please visit the Company's website at http://ir.xiniya.com.

SOURCE China Xiniya Fashion Limited

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