China Marine Reports December 2010 Monthly and Year-End Update on "Hi-Power" Sales
Hi-Power Sales for December total $3.2 million
Sales for FY 2010 total approximately $26.0 million, exceeding guidance of $23.0 - $25.0 million
SHISHI, China, Jan. 18, 2011 /PRNewswire-Asia-FirstCall/ -- China Marine Food Group Limited (NYSE Amex: CMFO) ("China Marine" or the "Company"), a China-based manufacturer of Mingxiang(R) seafood-based snack foods, "Hi-Power" marine algae-based beverages, and distributor of frozen marine catch, today announced $3.2 million of Hi-Power beverage sales for the month ended December 31, 2010.
Sales of China Marine's "Hi-Power" beverages were approximately $26.0 million for the year ended December 31, 2010, exceeding previous company guidance of $23.0 to $25.0 million, driven by strong orders from current distributors as well as sales and marketing efforts on increasing new customer trials and brand awareness in the approximately 13,000 retail locations where "Hi-Power" beverages are sold. In December of 2010, the Company successfully expanded their retail locations by approximately a thousand stores.
"We anticipated a strong finish to our 2010 "Hi-Power" sales, and are pleased to report that sales exceeded our forecasts," said Pengfei Liu, Chairman and CEO of China Marine. "In January 2010 we re-launched 'Hi-Power' with new packaging and positioning as a healthy beverage. Throughout the year, we focused our sales and marketing efforts on building a loyal consumer base through in store promotions, sponsorships and advertising. Our marketing has successfully expanded distribution of our beverage segment for which we expect more exciting opportunities for 2011. Our beverage line combined with continued growth of our snack food and marine catch business provides us confidence on our continued success in 2011."
About China Marine
China Marine Food Group Limited is a food and beverage manufacturer of Mingxiang(R) seafood-based snack foods and "Hi-Power" marine algae-based health drinks, and a wholesaler of frozen marine catch in seven provinces in the PRC. Founded in 1994, China Marine has grown steadily and positioned its Mingxiang(R) brand as a category leader in 3,200 retail food sales points and 13,000 beverage sales points in China. The Company has received "The Famous Brand" and "Green Food" awards. Located in Fujian province, it is one of the largest coastal provinces in the PRC and a vital navigation hub between the East China Sea and the South China Sea. The Company is committed to the highest standard of quality control with the ISO9001, ISO14001, HACCP certification and EU export registration.
Forward Looking Statements
This release contains certain "forward-looking statements" relating to the business of China Marine Food Group Limited and its subsidiary companies, which can be identified by the use of forward-looking terminology such as "believes, expects" or similar expressions. Such forward looking statements involve known and unknown risks and uncertainties, including all business uncertainties relating to product development, marketing, concentration in a single customer, raw material costs, market acceptance, future capital requirements, competition in general and other factors that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Certain of these risks and uncertainties are or will be described in greater detail in our filings with the Securities and Exchange Commission. China Marine Food Group Limited is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction.
For more information, please contact: |
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Company |
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Mr. Marco Hon Wai Ku, CFO |
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China Marine Food Group Limited |
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Suite 815, 8th Floor |
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Ocean Centre, Harbour City |
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Kowloon, HONG KONG |
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Tel: +852-2111-8768 |
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Email: [email protected] |
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Investor Relations |
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John Mattio, SVP |
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HC International, Inc. |
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Tel: US +1-203-616-5144 |
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Email: [email protected] |
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SOURCE China Marine Food Group Limited
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