China Electronics Holdings to Open Flagship Store

LU'AN CITY, China, May 24, 2011 /PRNewswire/ -- China Electronics Holdings, Inc. (OTCQB: CEHD), the parent company of Lu'an Guoying Electronic Sales Co., Ltd., a leader in retail sales of consumer electronics and appliances in China, announced today that it has completed construction on its flagship store in the Anhui Province and the grand opening will take place on May 27, 2011.

The Company's new flagship store has approximately 2,000 meters squared of retail space and the product offerings will include lights, solar-powered lights and all Guoying brand products.  The second floor of the flagship store will be reserved for Guoying's new offices.

"The opening of a flagship store helps support our strategy of expanding China Electronics' profile and strengthening our image in China," commented Hailong Liu, Chief Executive Officer and President of China Electronics Holdings. "We will leverage our experience managing this store to standardize the management procedures that will be used in Guoying direct-sales stores and franchise stores as we expand across the country."

About China Electronics Holdings

Through its subsidiary, Guoying, the Company is engaged in the retail sale of consumer electronics and appliances in the People's Republic of China (the "PRC"), such as solar heaters, refrigerators, air conditioners, televisions, and similar items. The Company operates 3 company-owned stores, all of which are located in Lu'an City, Anhui Province.  As of March 31, 2011, the Company also had 559 exclusive franchise stores and 716 non-exclusive stores selling Guoying branded products as well as products from Sony, Samsung and LG.  The Company sells such products through company owned stores, exclusive franchise stores and non-exclusive stores in certain rural markets in Anhui, Henan and Hubei provinces.  

Forward-Looking Statements

The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Potential investors should not place undue reliance on any forward-looking statements. Except as expressly required by the federal securities laws, there is no undertaking to publicly update or revise any forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason.  Such statements are presented only as a guide about future possibilities and do not represent assured events, and we anticipate that subsequent events and developments will cause our views to change.  You should, therefore, not rely on these forward-looking statements as representing our views as of any date after the date of this release.. Additional information on risks and other factors that may affect the business and financial results of China Electronics Holdings, Inc. can be found in the Company's filings with the U.S. Securities and Exchange Commission.

Investor Contacts:
KCSA Strategic Communications
Philip Carlson / Chi-Chi Millaway
+1 212.896.1233 / +1 212.896.1269
[email protected] / [email protected]

SOURCE China Electronics Holdings, Inc.

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