'China Design' in China's National Image Film

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Jan 21, 2011, 06:55 ET

BEIJING, Jan. 21, 2011 /PRNewswire-Asia/ -- Times Square, the world famous location in Midtown Manhattan, is a triangle crossing with Broadway, Seventh Avenue and 42nd Street, also known as the "Crossroad of the World". On January 17, all people from each corner were absorbed and moved by a striking and splendid "China Red". China's National Image Film: Figure in 60 seconds shot by China's State Council Information Office was broadcast on a loop from 6:00 am to 2:00 am of the next day -- some 20 hours and 300 times in total -- enabling the US public to learn more about the Chinese people and experience China's friendliness, kindness and confidence more vividly.

Video address: http://www.china.org.cn/video/2011-01/19/content_21769453.htm

What's worthy of attention is that not only the well-known Chinese stars, but also the outstanding representatives with great achievements behind the scenes that are shown in the film. The famous fashion designer, Zhang Zhifeng, "Pathfinder of Modern HUA FU (Chinese Formal Costume)" and "Defender of Chinese Traditional Culture;" He Jingtang, "Father of the World Expo China Pavilion;" Ma Yansong, "The First Man on Foreign Landmark Buildings with the Chinese Mark;" and Zhang Yonghe, the first Chinese scholar governing in an important US important city for architectural research are all shown to represent the great charms of Chinese designers in blending eternal Chinese cultural and artistic essences with modern civilization and hard work.

In the image film, NE-TIGER's HUA FU sees the most famous Chinese stars and models like Zhang Ziyi, Song Zuying, Tan Jing and Zhang Zilin etc., all wear clothes designed by Zhang Zhifeng, the art director of the first Chinese luxury brand of NE-TIGER. The elegant and noble oriental pattern and Chinese beauty have interpreted the magnificent power of Chinese costume elements and also displayed Chinese civilization to the whole world once again.

As the founder of modern HUA FU and defender of Chinese traditional culture, Zhang Zhifeng always pursues the sacred, majestic, neutral, glorious and noble beauty contained in the universe. In his design, classic Chinese cultural elements that experienced several thousand years of time are revived, such as brocade with "an inch of brocade and an inch of gold", four most famous embroideries, silk tapestry of "king in the silk", unique knotting craft and Qiang embroidery with a thousand years of historic connotation. With the spreading and innovation of Zhang Zhifeng and his design group, the costume artistic elements of all Chinese ethnic groups are blended and complement each other and show great charms.

Zhang Zhifeng is the leader of the Chinese fashion industry and the defender of traditional Chinese culture. Today, under the flood of various design concepts and fashion elements, it requires more and more such "defenders" to lead the thousand years of Chinese culture, break the boundary of space and the country, renew eastern legends and create amazing and eternal Chinese beauty.

Visit: http://www.ne-tiger.com

SOURCE NE-TIGER