Children's Hospitals and Clinics of Minnesota Announces Bjorn Gunnerud as New Senior Director of Marketing and Brand Communications

MINNEAPOLIS and ST. PAUL, Minn., March 25 /PRNewswire/ -- Children's Hospitals and Clinics of Minnesota today announced the hiring of Bjorn Gunnerud to serve as Senior Director of Marketing and Brand Communications effective April 12, 2010.  Gunnerud joins Children's with more than 15 years of marketing experience with a diverse mix of premier national and global brands.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100325/CG76458)

In his role as senior director, Gunnerud will be responsible for developing and guiding the overall marketing and brand communications strategy for Children's in the local, regional and national marketplace.  Gunnerud will work closely with the Division of Health Policy, the Foundation and other key staff members while driving the awareness, visibility and credibility of Children's as one of the leading pediatric health systems in the country.

"Bjorn brings an extensive background in marketing strategy, and great enthusiasm for building unparalleled brand experiences," said Alan L. Goldbloom, MD, President and CEO, Children's of Minnesota.  "In his new role, he will work collaboratively with key stakeholders from across our organization to crystallize our role and voice both regionally and nationally."

"There is an unwavering and universal commitment to children and their families at every touch point within Children's Hospitals and Clinics of Minnesota," said Gunnerud.  "Every decision centers on the ability to positively impact the health and well being of each child.  I'm honored to join this team and to have the opportunity to strengthen our voice within the communities we serve."

Gunnerud was most recently the Vice President of Marketing at MinuteClinic, the pioneer and largest provider of retail health care in the country, and a subsidiary of CVS Caremark.  There he designed positioning platforms to introduce the benefits of this model to consumers, employers, payers and health partners by focusing on quality, convenience and cost savings.  In years prior, Gunnerud held leadership positions at several top advertising agencies, managing brands that included BMW, A.G. Edwards, Georgia-Pacific, and Citibank.  Gunnerud received a bachelor of arts from Saint Olaf College.

About Children's Hospitals and Clinics of Minnesota

Serving as Minnesota's children's hospital since 1924, Children's Hospitals and Clinics of Minnesota has 332 staffed beds at its two hospitals in St. Paul and Minneapolis. An independent, not-for-profit health care system, Children's of Minnesota provides care through more than 14,000 inpatient visits and more than 200,000 emergency room and other outpatient visits every year. Children's is the only Minnesota hospital system to provide comprehensive care exclusively to children. For more information, visit www.childrensmn.org.

SOURCE Children's Hospitals and Clinics of Minnesota

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