Children International Forms Partnership with RKD Group

Renowned Nonprofit Sets New Direction Designed to Increase Support

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Nov 01, 2018, 08:38 ET

DALLAS, Nov. 1, 2018 /PRNewswire/ -- Children International has selected RKD Group to provide media and creative services to increase awareness of child poverty and secure sponsors to transform the lives of children on a global scale.

There are more than a billion children living in poverty. 663 million people without access to safe drinking water. 57 million kids not in school. 795 million undernourished men, women and children.

RKD has been selected to partner with Children International's continued digital transformation to elevate the organization's critical message and generate support through child sponsors to break the cycle of poverty.

Amanda Wasson, SVP of RKD Group, explains, "We are honored to partner with an organization who is helping make the world more humane, just and compassionate. RKD Group's charge is more than marketing strategy and execution—this work is about connecting people with their purpose and changing lives through child sponsorship."

The RKD Group-Children International partnership began earlier this month, with immediate plans for new creative and innovation to be in-market for the year-end giving season.

"We are excited to partner with RKD Group to help support our vision of bringing people together to end poverty for good" says Teresa Gaffney, Director of Audience Marketing, Children International.

About Children International

Children International is a leader in the movement to eradicate poverty. From toddler to young adulthood, we surround kids with a caring team, safe place and a clear path out of poverty through programs focused on health, education, empowerment and employment. Our supporters are inspired as they see children radically change their lives and create a ripple effect that impacts their families and communities for generations to come.

About RKD Group

RKD Group raises more than $100 million annually for nearly 250 nonprofit organizations, including hospitals, social service, health, disease research, animal welfare, and faith-based charities. RKD Group's data-driven, multichannel approach accelerates net revenue growth, builds long-term donor relationships, and drives online and offline engagements and donations. With a growing team of 200 professionals, including award-winning creative leadership, over 40 digital fundraising experts, and world-class data scientists, RKD Group creates breakthroughs never thought possible.

For additional information go to www.rkdgroup.com.

Contact:
Suzanne Anderson
[email protected]
972-664-2376

SOURCE RKD Group