Chief Outsiders Adds Kent Huffman to Growing Roster of Fractional CMOs Across the Nation

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Feb 19, 2015, 05:30 ET

DALLAS, Feb. 19, 2015 /PRNewswire/ -- Chief Outsiders, the country's leading strategic marketing firm comprised solely of C-level marketing executives, has expanded its Southwest Tribe with the addition of Kent Huffman, an experienced B2B marketer located in Dallas.

Chief Outsiders, an Inc. 5000 firm that focuses on addressing the growth challenges of mid-market companies across the U.S., stands as the only company of its kind – offering strategic business and marketing services to CEOs of mid-sized companies with a nationwide firm of Chief Marketing Officers (CMOs) working on an interim, part-time/fractional, or coaching basis. The CMOs at Chief Outsiders come from a broad range of industries, but all have held the position of CMO or VP of Marketing at one or more operating companies.

Kent Huffman is a results-oriented marketing and branding executive, C-suite advisor, change agent, customer experience advocate, and published author with a broad range of competencies, skills, and expertise in virtually all aspects of the marketing function in a variety of industries.

Prior to joining Chief Outsiders, Kent held executive-level marketing positions with several noteworthy B2B companies, including Perot Systems (now Dell Services), CompuCom Systems, BearCom Wireless, and AT&T Capital. He has earned a reputation as a corporate marketing turnaround and revitalization specialist, having achieved significant, measurable results in three turnaround situations during the past 13 years.

Over the past decade, Kent has been recognized for his professional achievements as a marketer by a number of prominent entities, including Forbes.com, CEO World Magazine, D CEO Magazine, Global CMO Magazine, Brand Quarterly Magazine, Adweek Magazine, The CMO Club, and the American Marketing Association.

Kent is the author of the book 8 Mandates for Social Media Marketing Success, which was published by C-Suite Press in 2012. It achieved a five-star rating on Amazon.com and has been adopted for use in undergraduate and graduate marketing classes by more than 20 professors at some of America's leading universities, including Stanford, Duke, NYU, Rutgers, UCLA, Syracuse, and TCU, among others. He also is the co-author of a C-level book entitled Inside the Minds: Maximizing Your Marketing Efforts, which was published by Thomson Reuters/Aspatore Books in 2008. Kent is in the process of completing his third book, which will be published by C-Suite Press in 2015.

Kent holds a BBA degree in marketing from Texas State University. In addition to his work with Chief Outsiders, he serves on the Advisory Board at the CX|M Institute and the Customer Experience Corporate Advisory Board at the CMO Council.

Clay Spitz, Managing Partner for Chief Outsiders in the Southwest, said, "Kent's successful executive background, cross-industry experience, and consultative approach to working with CEOs through his advisory roles will be a tremendous resource to helping mid-market businesses solve their growth challenges. He not only has a solid background but an unparalleled passion for marketing, demonstrated by his published works that are used at universities across the nation. We are truly proud and excited to have Kent as an asset to our Tribe."

About Chief Outsiders

Recently listed by Inc. Magazine as one of 600 fastest growing privately held companies in the U.S. and recognized for the Houston Business Journal's Fast 100, Chief Outsiders, LLC is an "Executives-as-a-Service" firm helping grow mid-sized companies from coast to coast with part-time, or fractional, Chief Marketing Officers. Unique among strategic marketing and management consulting firms, Chief Outsiders CMOs work as part of the company leadership team on a fractional or as-needed basis to not only help develop market-based growth plans, but to be responsible for implementing the plans within the company.

Everyone at Chief Outsiders has held the position of VP of Marketing or higher at one or more operating companies. With 40+ CMOs across the country, Chief Outsiders can put exactly the right skill set on the leadership team of any portfolio company for a fraction of the cost of a full-time executive.

Chief Outsiders has been a premier source for businesses seeking marketing expertise, execution, and leadership, including Riverside Company portfolio companies OnCourse Learning, YourMembership.com, and IDoc, Source Capital portfolio companies such as Abutec, and Merrill Lynch Special Situations Group portfolio companies such as EarthColor.

For more information, visit http://www.chiefoutsiders.com.

Contact: Christina Ballantyne, [email protected]

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