Chico's FAS' Intimate Apparel Brand, Soma, Debuts on QVC

The popular Vanishing collection sold out

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May 08, 2018, 09:09 ET

FORT MYERS, Fla., May 8, 2018 /PRNewswire/ -- Chico's FAS' (NYSE: CHS) intimate apparel brand, Soma, successfully debuted with multi-platform retailer QVC^® on Saturday, May 5 during the "AM Style" broadcast with guest Jene Luciani.

The broadcast featured Soma's Vanishing Back bra and Vanishing Edge panty in an exclusive 5-pack assortment. The debut was extremely successful and both items quickly sold out.

"QVC has tremendous reach across broadcast, social, digital and live-streaming channels that we expect will help us drive new customer acquisition and increase brand awareness and consideration," said Mary van Praag, President, Soma. "We are excited about our relationship with QVC and believe this new channel of business has strong potential for long-term growth."

The Company stated that Soma and QVC have plans for additional appearances this year, featuring products from its Vanishing, Embraceable and Cool Nights collections.

With over 270 boutiques nationwide and an outsized e-commerce business, Soma supports women with intimate apparel that balances beauty and brains. Innovative, ingenious solutions such as their Vanishing Back bras, Vanishing Edge panties and Cool Nights sleepwear have garnered a dedicated following of women who refuse to compromise and are seeking function and beauty in their intimate apparel.

ABOUT CHICO'S FAS, INC.
The Company, through its brands - Chico's, White House Black Market and Soma, is a leading omni-channel specialty retailer of women's private branded, sophisticated, casual-to-dressy clothing, intimates and complementary accessories. As of February 3, 2018, the Company operated 1,460 stores in the US and Canada and sold merchandise through 94 franchise locations in Mexico. The Company's merchandise is also available at www.chicos.com, www.chicosofftherack.com, www.whbm.com and www.soma.com. For more detailed information on Chico's FAS, Inc., please go to our corporate website at www.chicosfas.com. The information on our corporate website is not, and shall not be deemed to be, a part of this press release or incorporated into our federal securities law filings.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
This press release contains "forward-looking statements," within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect our current views with respect to our expectations with regard to the sale of Chico's FAS merchandise on QVC, including without limitation statements made in quotes from management and in other comments in the release. These statements relate to expectations concerning matters that are not historical fact and may include the words or phrases such as "will," "should," "expects," "believes," "anticipates," "look forward," "plans," "intends," "estimates," "approximately," and similar expressions. Except for historical information, matters discussed in such statements are forward-looking statements. These forward-looking statements are based largely on information currently available to our management and on our current expectations, assumptions, plans, estimates, judgments and projections about our business and our industry, and are subject to various risks and uncertainties that could cause actual results to differ materially from historical results or those currently anticipated. Although we believe our expectations are based on reasonable estimates and assumptions, we cannot guarantee their accuracy or our future performance, and there are a number of known and unknown risks, uncertainties, contingencies, and other factors (many of which are outside our control) that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Accordingly, there is no assurance that our expectations will, in fact, occur or that our estimates or assumptions will be correct, and we caution investors and all others not to place undue reliance on such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in the general economic and business environment; changes in the general or specialty retail or apparel industries; uncertainty regarding the market acceptance of our merchandise and/or merchandise mix; changes in relationships with third parties; the ability to successfully execute and achieve the expected results of our business strategies, particular strategic initiatives, including sales initiatives; changes in the political environment that create consumer uncertainty; significant changes to product import and distribution costs (such as unexpected consolidation in the freight carrier industry, and the ability to remain competitive with customer shipping terms and costs pertaining to product deliveries and returns); new or increased taxes or tariffs; significant shifts in consumer behavior; and those other factors described in Item 1A, "Risk Factors" and in the "Forward-Looking Statements" disclosure in Item 7, "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our latest annual report on Form 10-K and in Part II, Item 1A, "Risk Factors" and the "Forward-Looking Statements" disclosure in Part I, Item 2. "Management's Discussion and Analysis of Financial Condition and Results of Operation" of our quarterly reports on Form 10-Q and in other reports we file with or furnish to the Securities and Exchange Commission, all of which are expressly incorporated herein by reference. There can be no assurance that the actual future results, performance, or achievements expressed or implied by such forward-looking statements will occur. All forward-looking statements that are made or attributable to us are expressly qualified in their entirety by this cautionary notice. The Company does not undertake to publicly update or revise its forward looking statements even if experience or future changes make it clear that projected results expressed or implied in such statements will not be realized.

SOURCE Chico's FAS, Inc.