Chicory Positions Contextual Commerce as a Key Strategy in the Third-Party Cookieless Era

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Jun 26, 2024, 09:02 ET

In the ever changing digital landscape, the strategy is key to reaching consumers in the right mindset

NEW YORK, June 26, 2024 /PRNewswire/ -- Chicory, the only end-to-end contextual commerce media platform will be joining customer Mars United Commerce on stage at this year's Retail Media Summit to explore why contextual commerce is a winning strategy ahead of cookie loss.

The session; Contextual Commerce: A Key Alternative for Thriving in The Cookie-less Era will take place on Thursday, June 27th at 10.30am at Path to Purchase's Retail Media Summit in Chicago.

Despite delays in the rollout of third-party cookie deprecation, marketers have been testing various strategies in a bid to future-proof marketing efforts. This extends into the ever-growing retail media and commerce media spaces as marketers look for alternative strategies to reach and influence consumers. For Chicory and Mars United Commerce, Contextual Commerce offers a new complementary and brand-safe tactic to retail media network offerings and is quickly gaining popularity. By using contextual commerce, brands can deliver against different key performance indicators using ads in highly relevant contexts to drive multiple marketing objectives.

In addition to the panel, Chicory will be showcasing its newest ad solutions. Known for driving lower funnel impact, the expansion of its ad product suite now enables Chicory to influence consumers across the entire buying journey by driving increased awareness (Chicory Reach), consideration, and product discovery (Chicory Portfolio). Finally, as part of Chicory Aisle, retailers can also integrate a digital shelf into online recipes and support weekly deals.

"Contextual Commerce is the bridge that allows for a full funnel media solution, making brand media work harder and retail media more efficient," said Julia Miller, Group VP Commerce Media, Mars United Commerce. "Having been a partner for some time, we have tested Chicory's expanded contextual ad solutions with our brand clients and have seen really strong, early results by layering on these additional tactics across the entire funnel."

"We believe in the power of contextually relevant environments -such as recipes - to drive results as they enable advertisers to reach consumers in the right mindset which is the key to success," said Yuni Baker-Saito, CEO and Co-founder. "With the rise of retail media, we have established ourselves and contextual commerce media as a complementary tactic and these new ad products will help solidify that."

Founded in 2013 as a shoppability company, Chicory has evolved into an end-to-end solution for CPG advertisers and retailers by combining unique and engaging media experiences with brand-safe, relevant content. This combination along with Chicory's proprietary shoppable tech enables the company to develop insights that power their optimization tactics and help customers better understand their target audience. Chicory has seen tremendous growth over the past 10+ years. Most recently, the company expanded its leadership team and welcomed its first Chief Financial Officer, moved into a new office space in the heart of Silicon Alley in NYC, and was named one of Inc. Magazines Best Workplaces for 2024.

Today Chicory sees 123M shoppers across its network of 5200+ recipe sites and is integrated with more than 70 retailers. With the rise of retail media, the company has been able to establish itself as a key strategic partner in the off-site strategy for major retailers. Key partners and customers include Mars United Commerce, Giant Eagle, and Chobani.

Notes to editors:

About Chicory
Chicory is the only end-to-end contextual commerce media platform. It combines the power of contextually relevant and brand-safe content and engaging media with a commerce experience powered by proprietary technology to deliver results and insights for its customers.The platform powers a network of recipe publishers and retailers that CPG brands use to reach 123 million high-intent grocery shoppers each month. Chicory's contextual advertising and shoppable recipe solutions can be found on over 5,200 websites and food blogs, including Taste of Home, The Kitchn and The Food Network. Sites enabled with Chicory's technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 70+ leading retailers.

About Mars United Commerce
Mars United Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/

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SOURCE Chicory