CHICKEN SALAD CHICK DEBUTS HOT NEW MENU OFFERING: THE CHICK MELT

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Sep 14, 2023, 11:17 ET

Popular Chicken Salad Concept Answers Fans' Craving with Newest Menu Innovation

ATLANTA, Sept. 14, 2023 /PRNewswire/ -- Chicken Salad Chick, the nation's only fast casual chicken salad restaurant concept, announced today the launch of its brand-new menu item, The Chick Melt. The brand's first melted specialty sandwich offering, The Chick Melt marks Chicken Salad Chick's defining stamp on a chicken salad melt. The sandwich features each guest's choice of one of Chicken Salad Chick's 12+ chicken salad flavors paired with provolone cheese, all atop a toasted, buttery croissant. Chicken Salad Chick's top-of-the-line toaster technology harmonizes the balance of the sandwich's golden-brown, crispy exterior and melted, cheesy interior, naturally elevating the brand's famous made-from-scratch chicken salad flavors to a whole new level. Guests may also select pimento cheese in place of chicken salad for their Chick Melt, all of which are served as a meal with a choice of a fresh side, soup or scoop plus a pickle and a cookie. The new menu item is inviting and comforting, fulfilling cravings for Chick fans across the country. Starting Sept. 12, the new product will be served at all 240+ locations.

"It's our goal that The Chick Melt creates a moment of joy for guests who bite into it and that it lives up to their high expectations of Chicken Salad Chick, which is why we tested it in select locations before adding it to our menu," said Tom Carr, chief marketing officer, who leads Chicken Salad Chick's product development team. "We even had guests describe it as 'life changing,' and there's a reason why. This sandwich checks all the boxes! It's toasty, cheesy, melty, and of course features any of our made-from-scratch chicken salads. We're now excited to launch The Chick Melt across the brand."

While customers may be familiar with patty melts and tuna melts, Chicken Salad Chick is calling The Chick Melt 'The Melt of Melts,' a unique offering found at the nation's only chicken salad concept. As part of this new menu item launch, Chicken Salad Chick guests can expect to experience the Southern hospitality that Chicken Salad Chick is known for with the following specials and giveaways:

Make Patty Melt
- Move over, Patty, there's a new Chick in town! From Sept. 18 – 23 all guests named Patty, Patrick, Patricia, or the like can receive a free Chick Melt at all Chicken Salad Chick locations.**

There's Nothing Fishy About The Chick Melt!
- Forget the tuna melt breath and visit participating Chicken Salad Chick locations from Oct. 25 – 27 where guests can exchange cans of tuna for a free Chick Melt.** All cans collected will be donated to a homeless shelter or food bank chosen by each location. The list of participating locations will be featured on ChickenSaladChick.com.

"We hope this newest addition to our menu not only satisfies the palates of our guests, but also demonstrates Chicken Salad Chick's unwavering commitment to our purpose of spreading joy, enriching lives, and serving others," said Scott Deviney, CEO of Chicken Salad Chick. "The Chick Melt represents our brand's innovation while staying true to our roots. It is a product of listening to our guests and remaining fully committed to serving quality, delicious meals."

For more information on the brand, visit http://www.chickensaladchick.com. Follow Chicken Salad Chick on Facebook and Instagram for the latest news and trends.

*Guests must present personal identification. Valid for dine-in orders only. Guests must redeem their Chick Melt at the time of their donation. Limit one free Chick Melt per guest.

About Chicken Salad Chick
Chicken Salad Chick serves full-flavored, Southern-style chicken salad made from scratch and served from the heart. With more than a dozen original chicken salad flavors as well as fresh side salads, gourmet soups, signature sandwiches and delicious desserts, Chicken Salad Chick's robust menu is a perfect fit for any guest. Founded in Auburn, Alabama, by Stacy and Kevin Brown, in 2008, Chicken Salad Chick has grown to more than 240+ restaurants in 17 states. Today, under the leadership of Scott Deviney and the Chicken Salad Chick team, the brand is continuing its rapid expansion with both franchise and company locations. Chicken Salad Chick has received numerous accolades including rankings in the 2023 Entrepreneur Franchise 500, Franchise Times' Fast & Serious for the third consecutive year, Fast Casual.com's top Movers and Shakers from 2018 to 2023, QSR's Best Franchise Deals in 2019, 2020 and 2022, and Franchise Business Review's Top Food Franchises in 2020. See www.chickensaladchick.com for additional information.

Contact:
Isabella Bobillo
Fish Consulting
954-927-0200
[email protected]

SOURCE Chicken Salad Chick