Chicco Debuts Highly Anticipated NextFit™ Convertible Car Seat

LANCASTER, Pa., April 23, 2013 /PRNewswire/ -- Chicco USA, a leading juvenile products and toy manufacturer, announces the launch of its NextFit™ Convertible Car Seat, the first of its kind in Chicco's product portfolio.

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Building on the reputation of the award-winning, top-rated KeyFit® Infant Car Seats, the NextFit is designed to help parents achieve a simple, accurate, and secure installation each and every time, protecting children from five to 65 pounds. Chicco's new convertible car seat also allows children to remain in the rear-facing position longer, which is recommended by the American Academy of Pediatrics, as it is the safest position for babies to ride in.*

"The Chicco KeyFit and KeyFit 30 are two of the best-selling and highest rated infant car seats in America," explains William Hasse, vice president of marketing. "Our loyal consumers have expressed a desire for a Chicco car seat designed for the next stage in children's lives. We believe we have designed a revolutionary convertible seat that is worthy of the KeyFit heritage with many of the same design attributes which have made the KeyFit so successful."

The NextFit was developed for both baby and parents, with an emphasis on fitting children and vehicles simply, accurately and securely.

• Simply: The NextFit features a first-of-its-kind ReclineSure™ 9-position Leveling System. This innovative technology provides parents with the most recline positions of car seats in the category and makes it easier to install even in the most challenging vehicle interiors. Many parents use rolled towels or pool noodles to create the correct angle, and the NextFit eliminates this need completely.
• Accurately: Similar to the KeyFit and KeyFit 30 Infant Car Seats, the NextFit makes it easy to achieve an accurate installation with the two RideRight™ bubble levels, which clearly indicate the correct seat angle in both rear- and forward-facing modes.
• Securely: Parents no longer need to break a sweat tightening their convertible seat to the vehicle. The NextFit's exclusive SuperCinch™ LATCH tightener uses force-multiplying technology to help achieve a tight and secure fit, making installation easy.

The NextFit Convertible Car Seat is designed to grow with baby, easily adjusting to fit children from the infant to preschooler stages. An integrated harness adjustment mechanism moves the straps in height and width as the headrest's height is adjusted, eliminating the need to rethread the straps. Additionally, a two-position chest clip expands to accommodate the larger torso of older children.

The NextFit is recommended for babies from five to 40 pounds rear-facing, and 22 to 65 pounds forward-facing. The product is available now at Babies "R" Us, Target, Buy Buy Baby and specialty retailers across the country in several premium fashions, including Infiniti™, Gemini™, Gravity™, Intrigue™ and Mystique™, with a suggested retail price of $279.99.

For more information, please visit ChiccoUSA.com/NextFit, which features a video tutorial of the product for reference.

ABOUT CHICCO
Chicco USA is the American subsidiary of Chicco, the leading European baby brand with global headquarters in Como, Italy.Chicco is the only multi-specialist baby brand in the world, providing babies from birth to 36 months with all the products they need to grow, covering the toys, fashion, gear, nursing, and baby care categories. Founded in 1958, Chicco is part of the Artsana SpA group, one of Italy's leading family-owned corporations with more than 7000 employees and 25 branches throughout the world.

*http://www.aap.org/en-us/advocacy-and-policy/state-advocacy/Documents/Child_Passenger_Safety_SLR.pdf

SOURCE Chicco USA

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