Chicago's Fusion92, Dean Media Unite, Broaden Integrated Marketing Resources

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Mar 29, 2016, 08:15 ET

CHICAGO, March 29, 2016 /PRNewswire/ -- Chicago's Fusion92 and Dean Media today announced the signing of a definitive agreement in which the two agencies will come together to become one of Chicago's largest and fastest growing independent marketing agencies. Fusion92 led the purchase of Dean Media.

"Together we can offer broader services to current and future clients," said Matt Murphy, Fusion92 president and CEO. "We're well positioned to continue to help growing businesses, which is one reason this merger is of interest to so many companies we work with or look to work with."

The merger brings together long-time entrepreneurs Murphy and Jon Dean, founder of Dean Media. The company, whose headquarters will remain in Chicago's River North neighborhood at 440 W. Ontario, will be led by Murphy with Dean taking a role as senior vice president of strategy. Dean Media will continue operating as a brand of Fusion92.

The merger also means expected growth for the agency, while creating job opportunities for marketing professionals.

"Joining forces will fuel continued growth for our agency and our clients," said Dean. "We're always looking for talented people who align with our culture that want to pursue our vision of becoming one of the most sought-after independent marketing firms in North America."

Fusion92 has amassed a range of clients ranging from H&R Block, Carl Buddig & Company and Robert Bosch Tool Corporation. Dean Media is a four-time Inc. Magazine growth winner and works with clients focused in the financial vertical, including CME Group, Oanda, FTSE Russell, and OptionsHouse.

The financial terms of the deal were not disclosed.

About Fusion92
Founded in 1999, Fusion92 is a Chicago-based independent marketing agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on marketing, media, creative services, innovation, and consumer engagement. Learn more at www.Fusion92.com.

About Dean Media
Dean Media, founded in 2005, is comprised of passionate digital marketing experts with deep expertise in the financial vertical. Because of this niche focus, it has an unmatched understanding of the marketing nuances in this highly-regulated category. Dean Media is an industry pioneer when it comes to data-driven marketing and programmatic media strategy, technology and execution. Learn more at www.DeanMedia.com.

SOURCE Fusion92