Chicago's Fusion92, Acquires ADS Media Group, Reinforcing Tie Between Digital and Physical

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Mar 02, 2017, 09:48 ET

CHICAGO, March 2, 2017 /PRNewswire/ -- Chicago's Fusion92 announced the acquisition of ADS Media Group.

"This deal represents our belief that digital must be closely integrated with physical marketing, such as direct mail and door hangers to maximize its effectiveness," said Matt Murphy, Fusion92 president and CEO. "We're well positioned to continue to help growing businesses through integrated marketing, which is one reason this acquisition is of interest to so many companies we work with or look to work with."

ADS Media will continue to operate out of it's San Antonio headquarters, however, ADS will be seeking to open a Chicago based-sales office. ADS Media Group will be headed up by Bobby Mahler as President and will continue operating as Fusion92 company.

"Joining forces will fuel continued growth for our clients," said Mahler. "Adding in Fusion92's core capabilities to our offering will clearly differentiate our services in the marketplace. In addition, Fusion92 provides us a platform to scale."

Fusion92 has amassed a portfolio of clients including H&R Block, CBOE, FTSE Russell, Carl Buddig & Company and Fiserv, Inc. ADS Media Group has worked with clients across various verticals, including Cricket Wireless, 7-Eleven, Walmart, Verizon, General Mills, Gold's Gym and IKEA.

The financial terms of the deal were not disclosed.

About Fusion92
Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on marketing, media, creative services, innovation, and consumer engagement. Learn more at www.Fusion92.com.

About ADS Media Group
ADS Media Group, founded in 2001, is comprised of passionate marketing experts with deep expertise in direct-to-home delivery services. Blending data science, technology and feet on the street, ADS delivers millions of marketing messages to consumers a year in the form of Door Hangers, Sample Kits, Catalogues and Poly Bags. ADS is an industry pioneer when it comes to data-driven, one-to-one home delivery. Learn more at www.ADSMediaGroup.com.

SOURCE Fusion92