Chicago Radio Drives Real Results For Perma-Seal Basement Systems

CHICAGO, Jan. 8, 2018 /PRNewswire-USNewswire/ -- More than 40 Chicagoland radio stations will simultaneously air a 60-second interview with Roy Spencer, President and Owner of Perma-Seal Basement Systems discussing how radio is a primary advertising avenue for reaching customers. The interview will air on Tuesday, January 9, 2018 at 4:29pm on a diverse group of radio stations, involving all formats, including music, news, sports, and Spanish language.

"Perma-Seal is a terrific partner of the Chicago Radio Industry," said Matt Scarano, Chairman of Illinois Broadcasters Association's Radio Broadcasters of Chicagoland (RBC) Committee. "I am elated that we can promote their services and highlight the results they have experienced with Radio Advertising."

"We have used Radio for over 30 years, because it provides intimacy, flexibility, variety, and consistency," said Roy Spencer, President and Owner of Perma-Seal Basement Systems. "Radio listeners develop an affinity with the stations and on-air personalities, and in turn the advertisers," added Spencer.

"Mr. Spencer's personal endorsement for local radio as an effective medium for advertising Perma-Seal's unique services speak volumes about local radio," said Dennis Lyle, President & CEO of Illinois Broadcasters Association.  Lyle added, "It's always great to hear first-hand from yet another satisfied local radio customer!"

In 2017, the RBC simultaneously aired a 60-second interview with Bob Rohrman, President and Chief Operating Officer of Bob Rohrman Auto Group; John Alfirevich, Dealer Operator of Apple Chevrolet and President of the Chicagoland and Northwest Indiana Chevy Dealers Association; and Ed Wehmer, Founder, President and CEO of Wintrust Financial Corporation on 40 Chicagoland radio stations. The RBC also came together to support the efforts of the American Red Cross and those affected by Hurricane Harvey in Houston, Texas and across the Gulf Coast by simultaneously airing a :60 public service announcement on Chicagoland radio stations. This Chicago Radio Drives Results roadblock initiative was first introduced by the RBC in 2016 via a 30-minute live conversation with Chicago Mayor Rahm Emanuel during a Chicago Radio Town Hall Meeting.

About the Illinois Broadcasters Association (IBA):
IBA is the leading advocate for the broadcast industry in Illinois and is engaged in shaping public policy to create a positive legislative and regulatory environment for its members.

SOURCE Illinois Broadcasters Association