Chicago Radio Drives Real Results For Bob Rohrman Auto Group

CHICAGO, Nov. 3, 2017 /PRNewswire-USNewswire/ -- More than 40 Chicagoland radio stations will simultaneously air a 60-second interview with Bob Rohrman, President and Chief Operating Officer of Bob Rohrman Auto Group discussing how radio is a primary advertising avenue for reaching customers. The interview will air on Tuesday, November 7, 2017 at 4:29pm on a diverse group of radio stations, involving all formats, including music, news, sports, and Spanish language.

"Bob Rohrman has been investing in Chicago Radio for decades," said Matt Scarano, Chairman of Illinois Broadcasters Association's Radio Broadcasters of Chicagoland (RBC) Committee.  "We are all so honored to be working with Mr. Rohrman on this project."  Scarano added, "Mr. Rohrman's long-term radio strategy is a testament to the results radio delivers and the role our industry plays in building a powerful brand."

"Radio has been a winner for Bob Rohrman Auto Group," said President and Chief Operating Officer Bob Rohrman.  "Radio is my biggest advertising expenditure and it works!"  Rohrman commented, "Everybody listens to radio, especially in the car, which makes for a great ride."  Rohrman credits radio with much of his auto group's 40 years of success. He describes himself as a 'Radio Guy,' and is best known for his famous 'There is only one Bob Rooohhhrrr-man' promise in his radio commercials.

"Who better to praise the virtues of radio as an advertising medium than an advertiser who, time and time again, effectively uses radio for his business, with great results," suggested Dennis Lyle, president & CEO of the Illinois Broadcasters Association. "Our thanks to Mr. Rohrman for being the latest advertiser to share his praise and contagious enthusiasm for Chicagoland radio."

The RBC came together to support the efforts of the American Red Cross and those affected by Hurricane Harvey in Houston, Texas and across the Gulf Coast by simultaneously airing a :60 public service announcement in mid-August on nearly 30 radio stations. Earlier this year, the RBC aired a 60-second interview with Ed Wehmer, Founder, President and CEO of Wintrust Financial Corporation and John Alfirevich, Dealer Operator of Apple Chevrolet and President of the Chicagoland and Northwest Indiana Chevy Dealers Association on 40 Chicagoland radio stations. This Chicago Radio Drives Results roadblock initiative was first introduced by the RBC in 2016 via a 30-minute live conversation with Chicago Mayor Rahm Emanuel during a Chicago Radio Town Hall Meeting.

About the Illinois Broadcasters Association (IBA):
IBA is the leading advocate for the broadcast industry in Illinois and is engaged in shaping public policy to create a positive legislative and regulatory environment for its members.

SOURCE Illinois Broadcasters Association