Chi Chi's Introduces Skinny Margarita

NEW ORLEANS, May 31, 2011 /PRNewswire/ -- Chi Chi's, a name synonymous with good taste and good value, introduces Skinny Margarita just in time for summer!  At only 95 calories per serving, Chi Chi's Skinny Margarita offers the same great taste found in the Original Margarita with fewer calories.

Already available at retail, sales for Skinny Margarita have been brisk and consumers love the way it tastes, reports Brand Director Lori Logan. "We saw the trend for reduced calorie margaritas at retail and in bars and restaurants and we set out to develop a low calorie product without compromising the taste.  Response has been great. Sales are strong and everyone agrees it tastes as good as the Original Margarita!"

The great taste is due to the agave nectar used as the all-natural sweetener instead of sugar, leaving no bitter aftertaste associated with artificial sweeteners. The agave nectar is sourced from Mexico and has rapidly become the most trusted alternative sweetener. With no artificial colors, flavors or added sugars, Chi Chi's Skinny Margarita is an all-natural product that consumers can enjoy without regret!

Like the other members of the Chi Chi's family, Skinny Margarita already contains the alcohol, so fans can just grab it and go. Available in convenient sizes such as 1.75 L and 4 packs of 200 mL, Skinny Margarita is the perfect ready-to-drink cocktail ready for consumers to bring to their next pool party.  Suggested retail pricing for the Skinny Margarita is $9.99 for the 1.75 L and $4.99 for the 4 pack of 200 mL.

About Chi Chi's

The Chi Chi's family includes Original, Gold, Mango, Strawberry and Skinny Margarita; Strawberry Daiquiri; Long Island Ice Tea; Raspberry Long Island Ice Tea; Pomegranate Martini; Cosmopolitan; Appletini; White Russian; Mojito; Mexican Mudslide; Mai Tai and Pina Colada. Chi Chi's is produced and bottled by the Sazerac Company. Sazerac is one of New Orleans' oldest family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; and Baltimore, Maryland. For more information on Sazerac, please visit www.sazerac.com.

SOURCE Chi Chi's