Chevrolet Will Expand Military Discount in May

Spouses and retirees included in honor of U.S. Military Appreciation Month

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Apr 26, 2011, 11:46 ET

DETROIT, April 26, 2011 /PRNewswire/ -- Chevrolet will honor National Military Appreciation Month by expanding the industry-leading GM Military Discount to military spouses and retirees; offering an exclusive "Honor" badge to anyone who buys an eligible Chevrolet through the program, and by donating $100 to Cell Phones for Soldiers for each eligible vehicle sold with a military discount.

"We are committed to offering military professionals and their family members the best value in the industry," said Dan Akerson, General Motors Chairman and CEO. "As a former Navy man, I hold the highest regard for the men and women of our Armed Forces – past and present – who help keep our country safe and preserve our precious liberties."

During May, the GM Military Discount program – already recognized as the best program in the industry – will be extended to spouses of Active and Reserve members, as well as retirees, of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. The discount is available on most Chevrolet, Buick and GMC models with discounts typically ranging between $500 and $4,000 off the suggested retail price of the vehicle purchased.

In addition, the GM Military Discount offers an a $750 discount unselected Chevrolet, Buick and GMC vehicles to eligible members of USAA, a financial services provider for the military community.

In 2010 alone, the GM Military Discount program provided more than 70,000 discounts to military personnel and their families with a cumulative value of more than $60 million.

For every person who purchases, leases or orders a new Chevrolet using the GM Military Discount in May, Chevrolet will provide an exclusive set of "Honor" vehicle badges as well as contributing $100 to Cell Phones for Soldiers, a non-profit group that provides free communication tools to troops serving overseas.

Since May 2010, Chevrolet and its dealers have collected more than 50,000 cell phones. Since the program began, proceeds from phone collections have provided more than 114 million minutes – or more than 200 years – of free calls home for U.S. troops.

At the customer's request, dealers will install the badges on their new Chevrolet at no additional charge. The badge features a yellow ribbon and "Honor" script, a subtle recognition of their service.

The Military Appreciation Month program will conclude with 99 "Honor & Valor" Limited Edition 2012 Chevrolet Camaro SS vehicles, which will debut during the Indianapolis 500 military personnel parade on May 28. The limited-edition Camaro will be available to order through www.gmmilitarydiscount.com, beginning in May.

About Cell Phones for Soldiers

Cell Phones for Soldiers was created by Brittany & Robbie Bergquist of Norwell Mass. After reading a story about a soldier who ran up a huge phone bill calling home from Iraq, these two teenagers decided to help out. They started by opening an account with $21.00 of their own money. They are collecting cash donations and old cell phones. The cell phones are recycled for cash and the proceeds are used to buy prepaid calling cards for our soldiers serving in the Middle East. Cell Phones for Soldiers is a registered 501(c)(3) non-profit organization. Their efforts have motivated people and businesses around the country to donate to this worthy cause. Their goal is to provide every U.S. soldier with a way to call home for free. For more information, please visit www.cellphonesforsoldiers.com.

About USAA

USAA provides insurance, banking, investment and retirement products and services to more than 8 million members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving or have honorably served our nation in the U.S. military – and their families. For more information about USAA, or to learn more about membership, visit usaa.com.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com

SOURCE General Motors