Chevrolet Starts Market Launch of Volt With Customer Advisory Board

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Sep 28, 2010, 05:00 ET

DETROIT, Sept. 28 /PRNewswire/ -- Chevrolet has hand-picked 15 advanced technology enthusiasts and electric vehicle advocates to be the first consumers to experience the Volt every day under real-world conditions during a three-month vehicle and charging evaluation program starting in late October. This exclusive group of expert consumers – referred to as the Chevrolet Volt Customer Advisory Board – is one of the final steps Chevrolet is taking to validate the vehicle, charging and overall customer experience in preparation for the retail launch late this year.

"We are eager to learn as much as we can from potential customers about their experience with the Volt," said Tony DiSalle, Chevrolet Volt marketing director. "We want to know their thoughts, impressions, and perceptions. This special group of electric vehicle experts gives us the opportunity to learn even more as we near market launch."

Volt Customer Advisory Board members have volunteered to participate and were selected by Chevrolet based on their resident location, knowledge of advanced automotive technology, and interest and awareness of electric vehicles. Each participant is scheduled to receive a pre-production Volt starting in late October and will keep the car through the end of January 2011. Participants live in Volt retail launch markets including California, Washington D.C., and New York.

Members of the Chevrolet Volt Customer Advisory board include:

Robert Becker – Electric vehicle enthusiast
Peter Corsell – Chief Executive Officer of GridPoint
Lyle Dennis – Electric vehicle enthusiast
Tom Kuhn – President, Edison Electric Institute
Andy Lipkis – President and Founder, TreePeople
Bill Nye – Celebrity scientist and electric vehicle enthusiast
Eric Rotbard – Electric vehicle enthusiast
Chelsea Sexton – Electric vehicle enthusiast
Colin Summers – Electric vehicle enthusiast
Mark Swain – Electric vehicle enthusiast
Kris Trexler – Electric vehicle enthusiast
Bryan Voltaggio – Celebrity chef and owner of Volt restaurant
Jim Woolsey – Former Director of Central Intelligence and Renewable Energy and Energy Security Investor
Brian Wynne – President, Electric Drive Transportation Association
Mike Maria – Electric vehicle enthusiast

Volt Customer Advisory Board members will receive product training, a home electric evaluation and a no-cost installation of a 240-volt charging station to be used for the duration of the vehicle evaluation program. Chevrolet will then collect information continuously through OnStar.

The feedback provided by Volt consumer advisors will help Chevrolet refine the ownership, charging and driving experience, including information that can help local utility companies develop codes and standards for electric vehicle owners. Each member will also be assigned a Volt Customer Relations Manager for personal service and attention.

"It's great to see Chevrolet tap into both experienced and new electric vehicle enthusiasts for real-world feedback," said Chelsea Sexton, electric vehicle advocate and Volt Customer Advisory Board member from California. "This is a great opportunity to not only provide meaningful input to the Volt team, but also to raise awareness using a real, available electric vehicle instead of a PowerPoint slide."

The Volt Customer Advisory Board group serves as an extension of Chevrolet's final Volt validation employee test fleet program already under way. To date more than 200 pre-production Volts have been built at GM's Detroit-Hamtramck production assembly.

The Chevrolet Volt is an electric vehicle with extended-range capability. Chevrolet will offer a lease program on the Volt with a monthly payment as low as $350 for 36 months at Manufacturer's Suggested Retail Price with $2,500 due at lease signing, including security deposit based on current conditions, which could vary at time of delivery. The benefit of the $7,500 tax credit is included in the reduced lease payment, with the tax credit going to the lessor. The Volt's MSRP will start at $41,000 ($33,500 net of the full federal tax credit, which ranges from $0-$7,500) including a destination freight charge of $720. Customer deliveries of the Volt are scheduled to begin in launch markets late this year with initial production limited.

The 2011 Volt will be available to Chevrolet customers in California, New York, Michigan, Connecticut, Texas, New Jersey and the Washington D.C. area. To be among the first to purchase a Volt, customers can visit their nearest participating Chevrolet Volt dealer. A Volt dealer locator is available at http://www.getmyvolt.com. The dealer will begin the order process, which will be followed up by contact from a dedicated Volt advisor who will be available to answer any questions and keep the customer apprised of the progress of their order. For customers needing general Volt information, Chevrolet has a team of Volt advisors available to answer questions at 1-888-VOLT-4-YOU (1-888-865-8496).

About Chevrolet: Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers gas-friendly solutions including the Cruze Eco and Volt, both arriving in late 2010. Cruze Eco will offer up to an estimated 40 mpg highway while the Chevrolet Volt will offer up to 40 miles of electric, gas-free driving and an additional 310 miles of extended range through a gas powered electric generator (figures based on GM testing; official EPA estimates not yet available). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com or join the conversation at www.chevroletvoltage.com.

SOURCE General Motors