Chevrolet Spices Up Fiesta Atlanta with Dynamic Automotive Experience

ATLANTA, May 3, 2012 /PRNewswire/ -- Chevrolet, in partnership with Fiesta Atlanta, will provide an automotive exhibit for festival attendees to experience firsthand. The interactive Chevrolet exhibit will allow the festival goers to enjoy the most popular Chevrolet vehicles on the road today. Fiesta Atlanta, hosted by Lanza Group, LLC, is a free, day-long celebration of Latino culture and serves as the largest Cinco de Mayo celebration in the Southeast. Fiesta Atlanta will take place at Centennial Olympic Park on Sunday, May 6, 2012.

"Lanza Group, LLC is thrilled to announce, once again, Chevrolet as a sponsor for Fiesta Atlanta 2012. We believe the Chevy display will provide an authentic automotive experience for all attendees," says Ralph E. Herrera, President of Lanza Group, LLC.

"We are pleased to sponsor Fiesta Atlanta and look forward to celebrating the Latino culture and heritage. Since partnering with Fiesta Atlanta in 2010, we have been able to expand our relationships with Atlanta's growing Latino community and provide a direct automotive experience for potential customers," said Tom Gilbert, Chevrolet Southeast Regional Marketing Manager.

Fiesta Atlanta features live Latin music on two stages with international, national and local recording artists. The family stage includes lively, colorful acts such as Mexican folkloric dancers, clowns, musicians and storytellers. Artists will sell handmade traditional crafts and delicious Latin foods. For more information, visit www.FiestaAtlanta.com or "Like" Fiesta Atlanta on Facebook.

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Lanza Group:

Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta's official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia's Hispanic Heritage Month kick-off celebration Fiesta Georgia and HABLA the Hispanic Achievement & Business Leadership Awards.

MEDIA CONTACT:
Roselyn Castillo
404.350.0200
[email protected]
www.LanzaGroup.com

SOURCE Fiesta Atlanta