Chevrolet Has Big Presence in Super Bowl XLV

News provided by

Feb 01, 2011, 12:01 ET

DETROIT, Feb. 1, 2011 /PRNewswire/ --

Chevrolet ads will run pre-game, during the game and post-game
Five in-game ads debut featuring Camaro, Cruze Eco, Silverado HD and Volt
Camaro Convertible to be awarded to Most Valuable Player
FOX's 'Glee' showcases Chevy in special post-game episode

Chevrolet will air five 30-second commercials during Super Bowl XLV Sunday on FOX, representing only part of a coordinated TV presence that continues into a special post-game episode of "Glee," the FOX hit musical comedy.

The Camaro, Cruze Eco, Silverado HD and Volt will be featured in a combination of in-game and post-game ads, plus Chevy is presenting a Camaro Convertible to the Most Valuable Player from Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers.

"Chevrolet has a lot of great news to share right now, and where else do you get to talk to 95 million Americans all at once?" said Joel Ewanick, global chief marketing officer of General Motors. "Chevrolet is using the biggest broadcast day of the year, all day, to talk about the Volt, the North American Car of the Year; the Silverado HD, Motor Trend's Truck of the Year; the 42-mile-per-gallon Cruze Eco; and the best-selling Camaro."

One of the Super Bowl ads will promote an elaborate, longer-form Chevrolet spot to air during the "Glee" episode following the Super Bowl, where the classic song "See the U.S.A. in your Chevrolet" plays a key role in the plot of the commercial.

The following Chevrolet ads will air during the game: "Misunderstanding," featuring the Cruze Eco; "Discovery," highlighting the Volt; "Tommy," highlighting the Silverado HD; and "Al's Chevrolet," starring the Camaro. The "Glee" commercial also will run during the game. "Ms. Evelyn," featuring the Camaro, will air after the presentation of the MVP Award, also sponsored by Chevrolet.

"This combination of commercials highlights today's diversity of Chevrolet products, but each spot also tells a part of the overall Chevy brand story and provides additional evidence of how 'Chevy Runs Deep,'" said Ewanick. "You're going to see the Chevy story continue to unfold for a long time to come after Super Bowl XLV is in the record books."

All of this year's Super Bowl ads were created by Chevrolet's agency of record, Goodby, Silverstein & Partners. Chevrolet advertising returns to the Super Bowl after a four-year absence.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 3.5 million vehicles in more than 130 countries. In the U.S., the Chevrolet portfolio includes: iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as Chevrolet Cruze Eco with an EPA-estimated 42 miles per gallon highway, and the Chevrolet Volt offering 35 miles of electric driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions and OnStar availability can be found at www.chevrolet.com.

SOURCE General Motors