Chevrolet Cruze Wins Sound-off Competition

Audiophile Group Says All-New Compact's Stereo Is Luxury-Car Quality

News provided by

Sep 22, 2010, 09:03 ET

DETROIT, Sept. 22 /PRNewswire/ -- As Motown legend Stevie Wonder sang in the Grammy-winning "Sir Duke," "Music is a world within itself, with a language we all understand."

No matter the genre, music lovers will love the 2011 Chevrolet Cruze, according to the Mobile Electronics Competition Association (MECA). Professional audio judges from MECA recently picked the Cruze audio system over its major competitors, the Honda Civic and Toyota Corolla.

The Cruze won two of the three evaluations, earning the highest rating in the MECA Sound Quality League competition format. For the competition, MECA judges used three evaluations: a sound-pressure test to measure sound volume, real-time analysis to measure audio fidelity, and the judges' evaluations of the listening experience.

"Audiophiles believe that rating audio performance requires critical listening as well as measuring output," said Steve Stern, MECA president. "Sound provides a baseline rating of the potential of a sound system, but does not necessarily equate to a great-sounding system. Only the human ear can gauge how natural and believable the listening experience is."

The competition included three, comparably equipped cars with factory-installed audio systems, including:

2011 Chevrolet Cruze 2LT with the Pioneer nine-speaker sound system available as a $445 option on Cruze LT and LTZ models
2010 Toyota Corolla LE, with a six-speaker sound system available starting at $490 on Corolla LE models
2010 Honda Civic EX, with a six-speaker, 160-watt sound system included on EX models and above

For the tests, all three sound systems were set to the factory presets.

For the sound-pressure test, judges used a decibel meter to measure sound volume. The Cruze took first place, delivering 112.9 dB of pressure without distortion, compared to 105.6 dB for Corolla and 105.2 dB for Civic. That seven decibel advantage represents nearly double the volume of competitors' systems.

The real-time analyzer gauged audio fidelity by measuring how accurately the systems recreated preset frequency tones. The Cruze finished third, with 14 points out of a possible 40, compared to 22 points for Civic and 24 points for Corolla.

For the subjective evaluation, judges listened to the same music selections in each car for consistency, and awarded points based on system noise, tonality, realism, staging, and placement. The Cruze took first place, with an average of 74.83 points out of a possible 100, compared to 69.75 for Corolla, and 58.83 for Civic.

"The most important measure of an audio system is how well it recreates the experience of listening to a live performance," said Stern. "From that perspective, the Cruze was clearly the best of the group, delivering more presence, more realistic sub-bass, and silky smooth midrange.

"In our competitions, stock systems typically score between 55 and 65 points," Stern said. "With nearly 75 points, the Cruze delivers the performance we would expect in a luxury car – not an $18,000 car."

That evaluation is music to the ears of Matt Kirsch, lead audio engineer for the Cruze.

"We set out to deliver a far better audio experience than a typical compact car," said Kirsch. "As such, we used more speakers and more power to fill the Cruze with sound. We also spent a great deal of time tuning the sound system for ambiance and clarity, so sitting in the Cruze sounds like sitting in the front row at a concert hall."

Sidebar: 10 Songs for Your Audio Test Drive

Matt Kirsch, lead audio engineer for the Chevrolet Cruze, spends more than 500 hours a year listening to car audio systems.

Below are Kirsch's Top 10 favorite songs for evaluating any sound system. You can also go to http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewIMix?id=394274321 to download these songs for your own audio test drive.

"Don't Know Why" by Norah Jones – Listen for Norah's voice to sound natural, and centered in front of you
"Diamonds and Rust" by Joan Baez – Listen for strong vocals, and for the instruments to be set across a wide sound stage
"No One" by Alicia Keys – Listen for clarity in Alicia's vocals and spacious background sound
"Hotel California" by the Eagles – Listen for the clarity and dynamic range during the opening guitar solo, and of course the powerful drum beat
"Boom Boom Pow" by the Black Eyed Peas – Listen for powerful, accurate bass beats, even at full volume
"Rock that Body" by the Black Eyed Peas –Listen clear, intelligible lyrics over the powerful, persistent bass beat
"Hide and Seek" by Imogen Heap – Listen for the enveloping ambience of the song, building on the openness and dynamic vocals
"He Mele No Lilo" by Mark Keali'i Ho'omalu from "Lilo and Stitch" – Listen for the ambience and staging as the children's chorus is offset by powerful bass
"Bird on a Wire" by Johnny Cash – Listen for the clarity in Johnny's distinctive voice, and his guitar to sound natural and free of any coloration
"Packt Like Sardines in a Crushd Tin Box" by Radiohead – Listen for the punch from the percussive bass, and the ring of the steel drums

About Chevrolet

Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as the upcoming 2011 Chevrolet Cruze Eco model that is expected to deliver up to an estimated 40 mpg highway, and 2011 Chevrolet Volt that will offer up to 40 miles of electric driving and an additional 310 miles of extended range with the onboard generator (based on GM testing). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.

About MECA

The Mobile Electronics Competition Association is the leading club for mobile audio enthusiasts. Dedicated to working with the 12-volt industry and the sound-off competitors, MECA works with 115 retail partners and event promoters to provide fair and fun contests that highlight enjoyment of music in mobile environments. MECA will host more than 170 events in 2010, evaluating almost 5,000 vehicles. The MECA World Finals Soundfest will be held in Lebanon, Tenn., on Oct. 16 – 17. For more information, please visit www.mecacaraudio.com.

SOURCE General Motors