Cher Lloyd, The X Factor UK's Most Controversial Pop Star, Brings Her Infectious Sound Across the Pond

NEW YORK, March 5, 2012 /PRNewswire/ -- Dubbed "The Future" by The New York Times, Syco/Epic Records recording artist Cher Lloyd has lived up to the anticipation she garnered through her notorious reign on The X Factor (UK) and is now ready to take on America. The 18 year-old phenom co-wrote on her infectious UK debut garnering a #1 single with "Swagger Jagger" and a top five album for Sticks & Stones, which was released in November 2011. Cher is gearing up to take the US by storm, transporting her credible, yet fearless approach to pop music to the stages of Austin, TX, performing at Perez Hilton's annual SXSW showcase, Nylon Magazine/Dub Frequency event as well as Idolator's party.

The indomitable Cher Lloyd burst onto the scene little more than a year ago with her unforgettable vocals, rap skills and genre-bending X Factor performances garnering over 400 million You Tube views, racking up more than two million Facebook fans and over a million Twitter followers. Her diverse performances, raw talent and strong opinions have made Cher one of the most controversial contestants on The X Factor. Following the show Cher signed a deal with Simon Cowell's record label Syco, has written & recorded with industry names from Lil' Wayne to Red One and has already scored three hit singles which have sold over a half million copies.

Now she is hitting the shores of the US with her new single "Want U Back" set to reach the US airwaves in April following her live performance debut of the song at SXSW.

"I am so excited about coming over to the states and working with L.A Reid," said Cher. "L.A is a musical genius and has been such a great supporter of me. Now I just cannot wait to get on that stage and for everyone to hear my music."

"I had the pleasure of meeting Cher Lloyd backstage at The X Factor USA," commented L.A. Reid. "The moment she walked in the room I could just feel the presence of someone truly special. I believe in her extraordinary talent and will stand by her as we climb to the top of the US music charts."

Last year, Perez Hilton proclaimed, "Cher Lloyd is on the fast track for SUPERSTARDOM!" and now he has announced Cher as part of his annual SXSW event line-up at the Austin Music Hall on Saturday, March 17th. Fans can also catch her at Idolator's event on Thursday, March 15th and the Nylon magazine/DFM at the W Hotel party Friday, March 16th.

Certifiably crowned a 'pop star' by a throng of UK critics, her luminous arrival on the pop scene has been feted by such noted press as the Daily Star: "She's got the banter to match up that swagger," while OK! Magazine raves: "Her album is pretty damn fine, 'Want U Back' is simply sensational. In fact, it's better that that it's astonishing. Best song of the year so far! Hands down!" Wonderland, commented: "one of the most startling talents to emerge from The X Factor," and Now Magazine exclaims: "Aggressively brilliant powerhouse mix of pop, ska and reggae. Enough to make Nicki Minaj's head spin."

www.cherlloyd.com /@CherLloyd /Facebook: CherLloydMusic

THE X FACTOR (USA) Season 2 audition sign up: www.TheXFactorUSA.com

Open Call Auditions:

• March 14th in Kansas City, MO,
• March 22nd Austin, TX.
• April 20th San Francisco, CA
• May 1st Greensboro, N Carolina
• May 10th Providence, RI

SOURCE Epic Records

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