Cheetos Brand Partners With Ubisoft To Offer Exclusive Promotions For Just Dance Games

Consumers to Unlock Exclusive Music Tracks through Specially Marked Cheetos Snacks

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Aug 07, 2012, 11:00 ET

PLANO, Texas, Aug. 7, 2012 /PRNewswire/ -- Cheetos, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division, is inviting fans to lighten up and hit the dance floor this summer. As part of an exclusive two-part promotion with Ubisoft, the Cheetos brand is offering exclusive music tracks available for the recently released Just Dance Greatest Hits and soon-to-be released Just Dance 4 games.

The first part of the promotion allows consumers to unlock two music tracks by using unique nine-digit alpha-numeric codes found on a variety of specially marked Cheetos snacks, available for purchase at Kroger and Walmart stores nationwide, while supplies last. The two exclusive tracks — Bollywood's "Katti Kalandal" and Reggaeton's "Baby Girl" — will be available from now until September 30, 2012.

"Busy, hectic schedules and unending task lists seem to take most people away from the chance to lighten up and have fun," said Ram Krishnan, vice president of marketing for Frito-Lay North America. "The Cheetos brand is encouraging consumers to take a break from their daily routines — and what better way than by stepping onto the dance floor in the comfort of their homes."

Released in June, Just Dance Greatest Hits is the latest edition to the Just Dance games, the second-largest console video game for 2011. The game allows dance fans to put their latest moves to the test by reproducing hundreds of professionally choreographed dances through its game console. Just Dance Greatest Hits features more than 30 of the hottest tracks from Just Dance and Just Dance 2, ranging from chart-topping Billboard hits to classic dance party tracks. There are also three bonus tracks in the game from Just Dance 3. The game is available for play on the Microsoft Kinect for Xbox 360 video game and entertainment system and Wii system from Nintendo. It is rated E-10+ by the Entertainment Software Rating Board (ESRB).

Later this fall, the Cheetos brand will reveal additional details around the exciting second phase of its Ubisoft Just Dance partnership, which allows fans the chance to dance alongside its playfully silly spokescat Chester Cheetah in the much-anticipated Just Dance 4 game. Announced during the E3 Entertainment Expo in Los Angeles last month, and available in stores beginning in October 2012, Just Dance 4 offers dance fans more than 40 new tracks, along with updated game features.

For more information about the Cheetos Just Dance promotion, visit www.Facebook.com/Cheetos.

About Cheetos
Cheetos is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Cheetos by visiting www.cheetos.com.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011-12 fiscal year Ubisoft generated sales of € 1.061 billion. To learn more, please visit www.ubisoftgroup.com.

SOURCE Frito-Lay North America