Cheetah Mobile rebrands mobile ad business as Cheetah Ads to bring engaging vertical video ads to all mobile moments

Rebranded advertising division launches at Millennial 20/20 with new vertical video focus

NEW YORK, March 1, 2017 /PRNewswire/ -- Cheetah Mobile Inc., the leading mobile utility and content app developer, today launched Cheetah Ads, its newly rebranded mobile advertising business. Cheetah Ads unifies Cheetah Mobile's strengths in utility apps and mobile content under a single name with a strong focus on bringing vertical video ads to every kind of mobile moment.

Formerly known as Cheetah Ad Platform, Cheetah Ads offers diverse, global reach with over 600 million users from 200+ countries and regions across Cheetah Mobile's owned and operated inventory, including News Republic, Live.me, Clean Master, and CM Security, and partner apps, such as musical.ly.

"Cheetah Ads intelligently targets vertical video ads across the entire mobile journey," said Scarlett Xiao, Senior Vice President, Global Marketing and Business Development at Cheetah Mobile. "Our technology has the power to transform ads into useful and desirable experiences to the delight of both users and brand advertisers."

Cheetah Ads places beautiful, fullscreen vertical video ads for the wide range of user contexts – from pre-social moments like AppLock, where brands can reach users before they unlock their favorite social apps; to in-social activity within hit influencer-powered apps like musical.ly and Live.me; to personalized content moments in News Republic; and utility moments in apps like Clean Master. Enhanced by Cheetah Mobile's artificial intelligence expertise, Cheetah Ads helps brands reach the right audience, at the right time, in the right format throughout the entire purchase cycle.

"Cheetah Mobile's success with utility apps has provided the breakthrough needed to expand into the content and AI realms and take our business to the next level with attractive vertical video through Cheetah Ads," stated Arther Wu, Senior Director of Monetization and Business Operations at Cheetah Mobile.

Cheetah Mobile has risen to become one of the top app developers with over 612 million monthly active users worldwide, most of whom are from the under-30 mobile generation. The company employs over 2,500 people globally with more than 50% of them in engineering and research and development.

About Cheetah Mobile

Cheetah Mobile is a leading mobile internet company. It aims to provide leading apps for mobile users worldwide and connect users with personalized content on the mobile platform.

Cheetah Mobile's products, including its popular mission-critical utility applications Clean Master, CM Security, and Battery Doctor, help make users' mobile internet experience smarter, speedier, and safer. The Company has attracted 612 million global Mobile MAUs as of September 2016, of which approximately 80% are located outside of China. Leveraging the success of its mission-critical applications, Cheetah Mobile has launched its line of mobile content-driven applications, including News Republic and Live.me.

Cheetah Mobile provides its advertising customers, which include direct advertisers and mobile advertising networks through which advertisers place their advertisements, with direct access to highly targeted mobile users and global promotional channels, which are capable of delivering targeted content to hundreds of millions of users. For more information about Cheetah Mobile and its products, please visit www.cmcm.com.

SOURCE Cheetah Mobile