Cheetah Mobile Ranked among BrandZ's Top 10 Chinese Global Brand Builders

Innovation, quality and value highlighted as key indicators for the research

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Feb 07, 2018, 08:00 ET

PALO ALTO, Calif., Feb. 7, 2018 /PRNewswire/ -- Cheetah Mobile Inc. (NYSE:CMCM), a leading mobile internet company with strong global vision, today announced that the company has been selected as a Top 10 Chinese Global Brand Builder in this year's BrandZ Top 50 Chinese Global Brand Builders Report, released by WPP and Kantar Millward Brown in collaboration with Google.

Cheetah Mobile Ranked among Brand Z’s Top 10 Chinese Global Brand Builders (PRNewsfoto/Cheetah Mobile)

The report gave Cheetah Mobile a 'brand power' score of 512, placing it No. 10 among 168 Chinese brands across 12 product categories. According to the report, innovation is the number one factor attributing to the growth of Chinese brands and is highest among millennial consumers aged 18–34 years.

"Cheetah Mobile is honored to receive a top 10 spot in this year's BrandZ Chinese Global Brand Builders Report," said Scarlett Xiao, Senior Vice President of Cheetah Mobile. "We look forward to delivering even more growth and innovation in 2018 through our continued focus on making the world smarter."

The report's research judged the strength of a brand from the perspective of overseas consumers in markets including the US, France, Germany, Spain, Britain, Australia and Japan. It uses BrandZ data, as well as Google search volumes and Google Surveys, to determine brand equity, with a score calculated by Kantar Millward Brown using an algorithm.

BrandZ™ Top 10 Chinese Global Brand Builders 2018

Rank 2018	Brand	Category	Brand Power 2018	% Change 2017 vs 2018
1	Lenovo	Consumer Electronics	1,697	1%
2	Huawei	Consumer Electronics	1,530	22%
3	Alibaba	E-commerce	1,101	5%
4	Xiaomi	Consumer Electronics	757	6%
5	Air China	Airlines	730	3%
6	Elex	Mobile Gaming	724	-22%
7	Anker	Consumer Electronics	612	22%
8	Haier	Home Appliances	578	1%
9	Hisense	Home Appliances	530	10%
10	Cheetah Mobile	Mobile Gaming/Internet Services	512	3%

The complete BrandZ™ Top 50 Chinese Global Brand Builders 2018 report, charts and video are available here.

About Cheetah Mobile

Cheetah Mobile is a leading mobile internet company with strong global vision. It has attracted hundreds of millions of monthly active users through its mobile utilities products such as Clean Master and Cheetah Keyboard, casual games such as Piano Tiles 2, and its live streaming product Live.me. The Company provides its advertising customers, which include direct advertisers and mobile advertising networks through which advertisers place their advertisements, with direct access to highly targeted mobile users and global promotional channels. Cheetah Mobile is committed to leveraging its cutting-edge artificial intelligence technologies to power its products and make the world smarter. It has been listed on the New York Stock Exchange since May 2014.

For more information about Cheetah Mobile and its products, please visit www.cmcm.com

SOURCE Cheetah Mobile