Cheetah Mobile obtains worldwide Google Play distribution rights for hit mobile game Tap Titans

SAN FRANCISCO, April 23, 2015 /PRNewswire/ -- Cheetah Mobile Inc.(NYSE: CMCM, "Cheetah Mobile") today officially announced that it has obtained the worldwide distribution rights on Google Play for popular mobile game Tap Titans. The deal marks another key milestone for Cheetah Mobile's mobile game distribution strategy, following its successful release of Don't Tap The White Tile. The company now has two world renowned flagship mobile games in its portfolio, laying a solid foundation for its global casual game distribution platform.

Tap Titans: App Store recommended, top-ranked in many countries

Since launch, Tap Titans has achieved noteworthy results on the worldwide iOS App Store. It has been ranked top 10 overall and No. 1 among bestsellers. Apple also recommended the game on its App Store homepage. Tap Titans became an instant hit and swept the world almost overnight with an exceptionally high 59% day 2 retention rate. Though it's simple to play, the unique game mechanics have captivated users with their strong replay value.

Despite the simple gameplay, Tap Titans has been considered a fun way to test your finger skills because players need to constantly tap the screen to kill all the "Titans." Players earn coins to recruit helpers or upgrade the attack power of each tap. While it's not difficult to kill a Titan under normal circumstances, the gameplay has endless appeal. With many types of Titans and scenes, Tap Titans succeeds at keeping users engaged for extended sessions. Game Hive continue to add in content to keep players coming back to the game. Since launch, Tap Titans has added customization, tournament, and weapon systems.

Tap Titans is developed by Game Hive Corp, a company founded in 2009 that has 15 team members. Titles created by Game Hive have reached more than 100 countries and 15 languages. Some of Game Hive's key franchises include Beat The Boss, Battle Run and Antrim Escape. Tap Titans achieved great success globally on the iOS market with basically no promotion and localization, so it has already proved its superior quality. Now that Cheetah Mobile has obtained Tap Titans' worldwide distribution rights for Google Play, the company will utilize its top ranked Android Tools apps and extensive overseas user base to accelerate global distribution. The partnership is expected to join Don't Tap The White Tile in becoming another successful example of Cheetah Mobile's industry-leading worldwide mobile game distribution capabilities.

Cheetah Mobile's mobile game worldwide distribution strategy

Cheetah Mobile owns Clean Master, CM Security, CM Browser, and many other Tools apps that have achieved outstanding results worldwide. The company's suite of mobile apps has accumulated a massive global user base with more than 1 billion installations and over 395 million mobile Monthly Active Users worldwide, as of December 2014. 69% of the company's mobile MAU come from outside of China.

Don't Tap The White Tile, the pioneer of Cheetah Mobile's global distribution efforts, has surpassed 160 million downloads worldwide. Together with Tap Titans' global fame and large user base, these two products act as a cornerstone for Cheetah Mobile and will provide a steady stream of users for subsequent product distribution and increase the likelihood of related products achieving major success on a global scale.

Cheetah Mobile continues to collect high quality mobile games for its platform. This represents a great opportunity for both larger development teams and independent developers to reach a global scale with their products. Compared to racking their brains to cope with numerous obstacles, such as different policies, language barriers, and disparate overseas channels, Cheetah Mobile offers developers a reliable distribution platform and a greater likelihood of success.

About Cheetah Mobile Inc.

Cheetah Mobile is a leading mobile internet company with approximately 395.4 million mobile monthly active users as of December 2014. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Duba Anti-virus, help make the internet and mobile experience speedier, simpler, and safer for users worldwide. Cheetah Mobile is the publisher of Clean Master, the #1 mobile app in the Google Play Tools category worldwide by monthly downloads in December 2014, according to App Annie.

The Company also provides various platform products such as Duba.com, Cheetah browser, game centers, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.

SOURCE Cheetah Mobile Inc.

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