ChatLab Launches ROI Focused Social Media Service
Expands services to address monetization of fans and followers
NEW YORK, May 12, 2011 /PRNewswire/ -- Leading social marketing agency ChatLab announced today an increased service offering and pricing configuration which addresses growing interest in return on investment and monetization of fans.
"This is a monumental shift not just for us but for the industry, allowing us to appeal to a larger set of clients with a focus on ROI," stated ChatLab co-founder Kevin Martell. "The new model puts a value on followers for clients and provides mutual incentives for them and us to grow social media presence. Furthermore it gives brands a direct view on how growing and engaging followers can positively impact their bottom line."
ChatLab will utilize a proprietary platform called "The Nucleus" to automate non-essential, repetitive tasks such as data mining, analytics reporting, and influencer targeting. Each account will also have a social media expert who will be responsible for adding the "human" element to the process - spot checking all interactions, providing strategic support, and interfacing with clients.
"We're really excited for how streamlined the new model will be. It will allow us to more efficiently address the three areas we receive the most requests for - social media monitoring, management, and outreach," said Sara Bekerman, Director of ChatLab. "Our personal attention to each account will continue to set us apart from our competitors."
ChatLab was founded in 2009, when experts in the mobile and social space identified a need for such tactics across industries. ChatLab has since been recognized as a leading Social Media agency and has gained a strong client roster. The company has worked with brands such as Prince Tennis, whose "Do You Know Prince" campaign ended up with a return of 10x its investment, and VH1, whose "Do Something Awards" brought millions of interactions in just four weeks. ChatLab has helped spread the word about the launch of new products, new locations, special offers, and promotional contests.
About ChatLab
ChatLab is a social media company that has found the perfect formula for a successful social media presence balancing strategy and the human touch. To find out more, contact [email protected] or visit the new site, http://www.chatlab.com. To read about the latest social media trends, check out http://www.chatlab.com/blog, or follow on Facebook and Twitter.
About Conversation, LLC
Conversation is a progressive, integrated communications agency focused on leveraging emerging media with just the right amount of old school traditional advertising. Conversation's innovative style and expert team has earned several awards and is the focus of industry buzz. Conversation is quickly bridging the gap between idea and execution, helping companies realize highly strategic, creative and interactive campaigns at lightning-speed to meet the quickly changing media preferences of consumers. The Agency boasts a strong client list, which includes The Children's Place, Hearst Communications, L'Oreal and SVEDKA.
For more information, please contact:
Laurie Patrei, Senior Manager of Corporate Communications
Conversation, LLC
[email protected]
212.389.9782
This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.
SOURCE ChatLab
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