Charmin(R) 'Goes for the Gold' in Ultimate Outhouse Race

America's Favorite Toilet Paper Competes in Annual Trenary, MI Outhouse Classic on Saturday, February 27, 2010 to bring 'Enjoy the Go' Experience to Life

News provided by

Procter & Gamble

Feb 27, 2010, 06:47 ET

TRENARY, Mich., Feb. 27 /PRNewswire/ -- Vancouver, British Columbia was not the only city celebrating major athletic accomplishments this weekend! Charmin participated in the Seventeenth Annual Trenary, MI Outhouse Classic, where thousands of attendees came to watch and cheer for the "fastest outdoor bathroom."

(Photo: http://www.newscom.com/cgi-bin/prnh/20100227/NY62120 )

"We were extremely excited for Charmin to compete in our annual outhouse race," stated Dianne Peterson of the Outhouse Classic Committee. "This is the first time we had a major sponsor actually partake in the race, which created a festive atmosphere for the local residents in/around Trenary."

As a sponsor, Charmin worked with the Outhouse Classic Committee to construct an original outhouse that had the capability to glide on skis and be pushed by two 'handlers' in the snow to the finish line. All race participants went one-at-a-time in hopes of driving his/her homemade bathroom masterpiece to victory and be deemed the "King/Queen of the Throne!"

"This is the first time Charmin participated in an event where outdoor bathrooms are celebrated," said Jacques Hagopian, brand manager for Charmin. "Everyone has to go to the bathroom, and at Charmin we are committed to making it the best possible experience. The Trenary Outhouse Classic helps us convey that message in a fun and playful way to let consumers know that they can 'enjoy the go' with Charmin whether it's in their home or outdoors racing an outhouse."

Dianne Peterson of the Outhouse Classic Committee has stated that all sponsorship fees paid by Charmin will go towards the investment of playground equipment for the local Trenary parks. For more information on the details of the Trenary Outhouse Classic, visit http://www.outhouseclassic.com.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - super premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive – premium toilet paper with soothing lotion, aloe and Vitamin E"; and Charmin Freshmates - flushable wet wipes. For more information on Charmin, visit http://www.charmin.com/.

About Procter & Gamble [NYSE: PG]

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble