Ben & Jerry's new cold brew ice cream supports a new vision for public safety
WASHINGTON, Sept. 20, 2021 /PRNewswire/ -- You don't have to be a barista to enjoy Ben & Jerry's newest Limited Batch flavor—a cool combination of cold brew coffee ice cream, marshmallow swirls and fudge brownies. "Change is Brewing" was created to help transform the nation's approach to public safety to one that prioritizes community needs.
Change is Brewing is part of Ben & Jerry's ongoing work to advance racial justice, calling for the nation to divest from a broken criminal legal system and invest in services that help communities thrive, like mental health treatment, counseling, substance use treatment, and healthcare.
Ben & Jerry's is joining more than 70 other organizations in supporting The People's Response Act, landmark legislation introduced by Congresswoman Cori Bush. The legislation was written to transform a system that disproportionately criminalizes Black and Brown people into a system that provides resources to help every community, and especially communities of color, thrive.
The People's Response Act was developed in partnership with community organizers, grassroots organizations, and movement partners, including the Movement for Black Lives (M4BL).
"The Movement for Black Lives welcomes Ben & Jerry's support of The People's Response Act, which would expand a new vision for public safety rooted in public health; and their investment in local organizations working every day in service of a new future for Black people," said Monifa Bandele, member of the leadership of M4BL's Policy Table. "Now is the time for Congress to embrace bold, courageous leadership and join Congresswoman Cori Bush in co-sponsoring The People's Response Act and ensuring its final passage."
"We appreciate Congresswoman Cori Bush for having the courage and vision to introduce the People's Response Act, legislation that would boldly transform public safety in America," said Jabari Paul, US Activism Manager for Ben & Jerry's. "We've come to understand that public safety is also a matter of public health. Congresswoman Bush's legislation begins to make that important link by creating a public safety division within the Department of Health and Human Services."
The deep, rich coffee flavor in Change is Brewing is from BLK & Bold, the first Black-owned, nationally distributed coffee company that gives 5% of its profits to initiatives that support youth in need. Greyston Bakery, a values-led supplier and longtime Ben & Jerry's partner, provides the scrumptious fudge brownies. The bakery has an "open hiring" policy that provides opportunities for people facing barriers to employment. On the pint, Black multi-disciplinary artist Laci Jordan paints a colorful picture of what the world might look like when Black people feel safe and all communities can thrive.
Change is Brewing will be available as a Limited Batch flavor at participating Ben & Jerry's Scoop Shops and on store shelves for a suggested price of $4.49-5.69. A portion of the proceeds from the sale of Change is Brewing will go to grassroots groups working to transform public safety in America. To learn more, visit benjerry.com/change.
About Ben & Jerry's
Ben & Jerry's is an aspiring social justice company that believes in a greater calling than simply making and selling the world's best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a certified B Corp, Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry's is distributed in more than 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry's, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality; a fair financial return; and social, racial, and environmental injustice around the globe. The Ben & Jerry's Foundation, guided by Ben & Jerry's employees, granted $3.4MM in 2020 to support progressive, justice-focused grassroots organizing around the country. For up-to-date information, visit benjerry.com.
SOURCE Ben & Jerry's
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