Champagne, Parmigiano Reggiano, Prosciutto di Parma...and Now Russian Vodka

NEW YORK, Nov. 15, 2010 /PRNewswire/ -- In keeping with other quality, location-centric food and drink products, Russian vodka now has its own designation signifying its authenticity. The Russian Federation has ruled that to be labeled a Russian vodka, all ingredients must be grown, distilled, and bottled in Russia. Russian Standard Vodka, the number one premium vodka in Russia, is proud to be one of the first vodkas to be awarded this distinction. Beginning November, all Russian Standard Vodka bottles in the U.S. will display a special label with a unique number declaring its 100% Russian provenance.

(Photo:  http://photos.prnewswire.com/prnh/20101115/NY00802 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101115/NY00802 )

"We are proud to display our Certificate of Origin as a guarantee of Russian Standard Vodka's quality and provenance," said Roustam Tariko, founder and president of Russian Standard Vodka. "In today's world, consumers value authenticity and production origin highly in their choice of brands. Just as superb French and Italian products are awarded Appellation d'origine controlee and Denominazione di Origine Controllata, or a Cuban cigar holds the coveted Habanos D.O.P., Russia, the homeland of vodka, also must guarantee its national drink. Our Certification of Origin will help vodka lovers distinguish Russian Standard from the many vodka brands that pretend to be Russian, but are not."

In today's marketplace this badge of authenticity is more important than ever, as foodies world-wide demand to know that the products they are enjoying are genuinely produced to the highest standard.  With evermore imposter products flooding the stores, consumers look to geographical marques to determine the genuine from the fake and to guide their final purchase decisions: so, Champagne versus  sparkling wine; Parmigiano Reggiano versus generic parmesan; Balsamic vinegar from Modena, Italy compared to mass-market vinegar, and now Russian vodka versus generic vodka. 

Consumers and  bartenders alike are finding this a welcome development in the quality of the vodka drinking experience. "Russian Standard Vodka is the byword for authentic Russian vodka, and the new Certificate of Origin label not only educates mixologists like myself but also - by extension - my customers. This has to be a positive step forward for the vodka category in the U.S., given the proliferation in recent years of flavored and watered-down styles," shares Dushan Zaric, Principal Bartender at New York's Employees Only.

About Russian Standard Vodka

Russian Standard Vodka is the global leader in authentic Russian premium vodka. The Russian Standard vodka portfolio dominates the premium segment in Russia with a 60 percent market share and sales of over 2.2 million cases in 2009 in Russia and more than 70 export markets across Europe, the U.S. and Asia. Roustam Tariko, the founder of Russian Standard, introduced Russian Standard Original in 1998 as the first authentic Russian premium vodka. Russian Standard vodkas are made with only the finest Russian ingredients, conforming to the formula for vodka established in 1894 by famed Russian scientist Dmitri Mendeleev for Russia's Czars. Two years after launch, sales of Russian Standard Original surpassed all imported premium vodkas on the Russian market, leading to broad international expansion and the launch of Russian Standard Platinum in 2001, IMPERIA Vodka, the company's luxury brand, in 2004, and Russian Standard Gold in 2008. For more information please visit www.RussianStandardVodka.com

SOURCE Russian Standard Vodka

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