CFI Group Expands Partner Program and Supports New Customer Satisfaction Tool

CFI Group partners with mortgage industry leader, STRATMOR Group, to create MortgageSAT

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May 20, 2013, 10:00 ET

ANN ARBOR, Mich., May 20, 2013 /PRNewswire/ -- CFI Group, a customer satisfaction technology and analytics firm, today announced the expansion of its industry partnership program with the addition of STRATMOR Group, the leading mortgage industry advisory firm. CFI Group's partnership with STRATMOR Group creates MortgageSAT, a customer survey and analytics application that captures borrower feedback and allows lenders to measure, benchmark and respond to borrower satisfaction.

As mortgage industry regulators focus on lender transparency and borrower experience, mortgage lenders are faced with the need to monitor and measure customer satisfaction as a means of compliance. The partnership couples mortgage industry-specific customer feedback programs with access to the national benchmarks of performance.

"We are excited to expand our industry partnership program," said Sheri Petras, CEO of CFI Group. "STRATMOR Group is a recognized expert in the mortgage lending industry and together we are bringing customer satisfaction measurement and benchmarking to the mortgage lending industry."

CFI Group's partnership program brings together industry thought leaders to co-develop industry-specific customer feedback programs.

"We were looking to develop direct customer feedback programs for mortgage lenders. We chose to partner with CFI Group because of their experience in a wide range of industries, as well as their ability to apply the internationally recognized methodology of the American Customer Satisfaction Index," said Dr. Matt Lind, Managing Director at STRATMOR Group.

MortgageSAT is built upon CFI Group's technology platform and leverages STRATMOR Group's client base.

About CFI Group (www.cfigroup.com)

CFI Group is a global customer satisfaction technology and analytics firm. CFI Group provides a Customer Feedback Management (CFM) technology platform that leverages the science of the American Customer Satisfaction Index (ACSI). This platform continuously measures the customer experience across multiple channels, benchmarks performance, and prioritizes improvements for maximum impact. Founded in 1988 and headquartered in Ann Arbor, Michigan, CFI Group serves global clients from a network of offices worldwide.

About STRATMOR Group

STRATMOR Group is a mortgage industry advisory firm that offers a range of programs designed to provide lender CEOs and senior executives in sales, marketing, technology and operations with comprehensive performance benchmarking data and a full spectrum of expert mortgage lending consulting services. The firm serves more than 250 companies operating in the sector and provides consulting on strategies and actions to improve growth and profitability, reduce risk or position themselves to make an acquisition or sell the company.

For more information, contact:

Liz Pandzich
Airfoil
[email protected]
248-304-1444

Terry Redding
CFI Group
[email protected]
734-930-9090

SOURCE CFI Group