Cetera Branch Community Posts Record Growth, Spotlighting Business-Building Success for Financial Professionals

Assets, accounts and advisory business increase exponentially in two years since 2019 acquisition

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Dec 02, 2021, 11:47 ET

LOS ANGELES, Dec. 2, 2021 /PRNewswire/ -- Cetera today revealed accelerated growth for its branch community in the two years since it acquired the assets of Foresters Financial's U.S. brokerage and investment advisory business. Since June 2019, assets under management increased 150% and assets under administration increased 36%. In addition, the branch community nearly tripled its advisory accounts (a 195% increase).

"Our growth strategy is driven by our purpose to deliver best-in-class financial advice to as many investors as possible through the Advice-Centric Experience^®," said Jeff Buchheister, Chief Financial Officer at Cetera. "We achieve this by accelerating growth for our network of financial professionals through a proven framework that meets them where they are via a community structure that supports multiple affiliation models. We also bring growth-oriented financial professionals into this framework through a comprehensive acquisition strategy that enables new financial professionals to leverage the benefits of scale, a world-class technology platform and operational efficiency."

Cetera's focus on growth aligns the interests of all stakeholders, and fuels investment in technology and infrastructure aimed at enhancing productivity for financial professionals and delivering a better consumer experience. Cetera supports its financial professionals with wide-ranging capabilities designed to add new clients and gain wallet share with existing clients in a structured, repeatable way. Cetera's recently-launched Growth360 program empowers financial professionals to learn from – and incorporate – the successes of their fastest-growing peers.

"We are proud to celebrate our two-year anniversary with impressive growth of our financial professionals," said LeAnn Rummel, head of the Cetera branch community. "This success is a testament to our advisors and the outstanding service they provide the communities and individual investors they serve. As the need for holistic financial advice continues to grow, we look forward to continuing to deliver best-in-class financial advice to help more Americans find their version of financial well-being."

"Joining the Cetera branch community redefined the trajectory of our business," said Richard Belanger, CSSCS, a wealth manager within the Cetera branch community. "The tools, support, resources, choice – and community – that Cetera offers have helped our practice realize its potential in serving clients and growing our business. We would not have achieved this level of success with another firm and we are proud to call Cetera home."

To commemorate the two-year anniversary of its branch community and the growth success, Cetera introduced a new financial professional and client-facing "Premier Client Group" that recognizes those financial professionals in its branch community who have achieved a certain threshold of assets by providing customizable branding and marketing materials.

Based in St. Cloud, MN, Cetera's branch community operates 43 locations across the U.S. and serves more than 186,000 clients. Visit https://ceterainvestors.com/ for more information.

About Cetera Financial Group®
Cetera Financial Group (Cetera) is a leading financial services firm whose purpose is to enable the delivery of best-in-class financial advice to as many Americans as possible. Cetera empowers its financial professional communities to help clients achieve their version of financial wellbeing through the Advice-Centric Experience^®. Cetera proudly serves independent financial professionals, tax professionals, banks and credit unions in providing wide-ranging financial planning and wealth management services.

Cetera oversees $340 billion in assets under administration and $119 billion in assets under management, as of June 30, 2021.

Visit www.cetera.com, and follow Cetera on LinkedIn, Twitter and Facebook.

"Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), Cetera Financial Specialists LLC, and First Allied Securities, Inc. All firms are members FINRA/SIPC.

Individuals affiliated with Cetera firms are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services.

SOURCE Cetera Financial Group