CESAR® Canine Cuisine Introduces New "Savory Delights™" With Twitter Giveaway Of 10,000 Meals

Twitter Event Encourages Dog Lovers to Share the Joy of their Cherished Pet

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Sep 05, 2012, 09:46 ET

FRANKLIN, Tenn., Sept. 5, 2012 /PRNewswire/ -- To celebrate the shared relationship between people and dogs, CESAR® Canine Cuisine introduces new Savory Delights™ canine meals featuring delicious ingredient combinations and unique toppings that are sure to have dogs' tails wagging with anticipation. Celebrating the launch, CESAR® brand is hosting a week-long Twitter event, the #sharethejoy 10,000 Savory Delights™ Twitter Giveaway. Beginning September 5, 2012, dog lovers are invited to join @CesarCuisine for the chance to share the joy of a dog's companionship in return for free mouth-watering Savory Delights™ meals. For each tweet that shares why you love your dog so much and includes the hashtag #sharethejoy and @CesarCuisine, the CESAR® Brand will send two complimentary Savory Delights™ meals.

(Photo: http://photos.prnewswire.com/prnh/20120905/LA68220)

"At CESAR, we are committed to making every meal a one-of-a-kind dining experience for the dogs we love," said Denise Truelove, brand manager for CESAR® Canine Cuisine. "We know dog lovers want to provide the very best for their canine companions, and with the launch of new Savory Delights™, we wanted to provide a different option for mealtime along with a chance to share the joy with fellow dog lovers via our exciting Twitter giveaway of 10,000 meals."

HOW IT WORKS

Dog lovers can participate in the #sharethejoy 10,000 Savory Delights™ Twitter Giveaway, beginning at 9:00 am (ET) on Wednesday, September 5 and ending at midnight (ET) on Wednesday, September 12.

For Twitter novices and aficionados alike, the sharing process is simple:

Create a tweet sharing why your dog means so much to you and tag and follow @CesarCuisine
Include the hashtag #sharethejoy in your tweet
Encourage your friends and Twitter followers to #sharethejoy with others to receive their own complimentary meals from CESAR® Canine Cuisine
@CesarCuisine will follow-up to gather shipping details and reward 5,000 dog lovers with two complimentary Savory Delights™ meals.

New CESAR® Savory Delights™ honors the love an owner and dog feel for one another by making mealtime more enjoyable. CESAR® Savory Delights™ satisfies taste buds with five delicious ingredient combinations dogs will relish:

Filet Mignon Flavor with Bacon and Potato
Porterhouse Steak Flavor with Peas and Carrots
Rosemary Chicken Flavor with Spring Vegetables
Ham and Egg Flavor with Bacon and Potato
Rotisserie Chicken Flavor with Bacon and Cheese

For all the ways your dog gives you joy, love them back with new CESAR® Savory Delights™. For a full list of giveaway rules and guidelines, please visit http://bit.ly/R4aPyy Participants must be U.S. residents.

About CESAR® Canine Cuisine

CESAR® Canine Cuisine is an exceptional line of high quality cuisine and treats. We offer individually prepared entrées available in four textures, original paté, GOURMET FILETS® in sauce, Savory Delights™ with delicious toppings and Meaty Selects™ with real meaty chunks. From the filet mignon flavor to CESAR SUNRISE® breakfast entrées, CESAR® Canine Cuisine features a variety of irresistible flavors. Newer to the product line are CESAR® Treats award-winning Pet Food Product of the Year for 2010, CESAR® Treats, available in soft, chewy and crunchy textures and a variety of flavors.

About Mars Petcare US

Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, SHEBA® Food for Cats, WHISKAS® Food for Cats, THE GOODLIFE RECIPE® Brand, and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 2,400 Mars Petcare US associates make, sell and distribute its high-quality pet food from 15 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

®/™ Trademarks © Mars, Incorporated 2012.

SOURCE CESAR® Canine Cuisine