CESAR® Canine Cuisine Introduces A New Line Of Treats

Delightfully Delicious "Cookie Crunchies" Will Find Dogs Barking For Joy Over These 10 Calorie Bite-Sized Baked Treats

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May 15, 2012, 09:35 ET

FRANKLIN, Tenn., May 15, 2012 /PRNewswire/ -- To celebrate the shared relationship and joy between people and dogs, CESAR® Canine Cuisine introduces a new line of treats that will provide a fun way for owners to show their love for their dog. Featuring savory flavors and a tantalizing, mouthwatering taste, CESAR® Cookie Crunchies are bite-sized baked treats that deliver the ultimate expression of love – any time of day.

(Photo: http://photos.prnewswire.com/prnh/20120515/LA07167)

The special relationship between a dog and his owner is one of adoration and anticipation. Both pets and people provide a sense of approval and comfort to one another, a feeling of companionship and an eagerness to make each other happy. And now, when dog lovers treat their playful pets to the new CESAR® Cookie Crunchies, they can find joy in watching their dog's excitement, and be reminded of all the other precious moments they provide.

Whether doing a little doggie dance of pleasure when you walk in the front door, or smothering you with loads of furry hugs and kisses when they sense you've had an extremely long day, dogs present us with many moments of enjoyment that deserve to be reciprocated. Made with love and affection, baked in mini bone, paw print and heart-shaped bites and featuring only 10-calories each, CESAR® Cookie Crunchies offer the perfect way to create a special moment of shared joy for you and your dog, and allow you to give back some of the love they so readily give to you.

"At Cesar, we know about the special relationship people share with their animal friends," said Tierney Monaco, brand director for CESAR® Canine Cuisine. "With the new Cookie Crunchies, dog lovers can treat their pets to something special and delicious throughout the day, a moment of joy for your dog and for yourself."

CESAR® Cookie Crunchies are available in two mouth-watering flavors, Filet Mignon Flavor and Rotisserie Chicken Flavor. Now deserving dogs can choose from a variety of tasty treats offered by CESAR® Canine Cuisine – from the new Cookie Crunchies to Softies, which feature irresistible soft texture and rich flavors including Porterhouse, Grilled Chicken and Applewood Smoked Bacon; and Chewies, which are chewy bite size treats with savory Prime Rib flavor filling. For more information, please visit our press page or www.cesar.com.

About CESAR® Canine Cuisine

CESAR® Canine Cuisine is an exceptional line of high quality cuisine and treats for small to medium sized dogs. We offer individually prepared entrees available in two textures, original pate and GOURMET FILETS® in sauce. From the filet mignon flavor to CESAR SUNRISE® breakfast entrees, CESAR® Canine Cuisine features a variety of irresistible flavors and caters to the taste of small to medium sized dogs. Newer to the product line are CESAR® Treats award-winning Pet Food Product of the Year for 2010, CESAR® Treats, available in soft and chewy textures and a variety of flavors.

About Mars Petcare US

Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held, Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, WHISKAS® Food for Cats, THE GOODLIFE RECIPE® Brand, and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 2,400 Mars Petcare US associates make, sell and distribute its high-quality pet food from 15 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

SOURCE CESAR® Canine Cuisine