CertusBank Launches New Online Experience Based on Backbase Portal

NEW YORK, August 21, 2013 /PRNewswire/ --

CertusBank has successfully launched their new online banking experience, based on Backbase technology.

Backbase, the Bank 2.0 Portal specialist, announced today that their client CertusBank has successfully launched a new online banking experience based on innovative Backbase technology. The new website, which took just three months to rollout from concept to execution, is a total transformation for the bank and delivers an enhanced experience to all of CertusBank's customers.

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CertusBank, who wanted to completely transform their digital channels and create a customer-centric online experience, chose Backbase to be their new Bank 2.0 technology provider in December 2012. The project began in early 2013 and within three months CertusBank was able to roll out their new website, which was seamlessly integrated with their online and mobile banking experiences. The short timeline was made possible because Backbase technology is deployed on top of CertusBank's existing core banking systems, creating a rich customer experience layer to build upon, which meant the bank did not have to invest time in replacing their existing costly IT investments.

The largest concern CertusBank had about its previous website and internet banking platform was the customer experience offered. Backbase experts worked closely with the CertusBank team to create a new customer-centric experience. They ensured that the navigation was intuitive and would make it easy for customers to find what they were looking for. It was also important that the design was clean and seamlessly blended the public marketing site with the internet banking pages.

"Backbase has been a great partner; they've really gone above and beyond to help us create an unparalleled experience and launch within our limited time frame," said Doug Meagher, SVP eCommerce & Mobile Banking at CertusBank. "Backbase Portal with Launchpad, which is an out-of-the-box ready solution, is a perfect fit for a financial institution like CertusBank. With Backbase Portal Manager's ability to empower our marketing team to manage the digital platform, and run cross- and up-sell campaigns, we have exactly what we needed to give our customers the experience they deserve."

"We are delighted to see that CertusBank has successfully rolled out Backbase Bank 2.0 Portal. From our initial conversations, to the launch of the new website, it was very clear that the bank has a strong digital vision and is focused on consistently improving their online customer experience. It's great to see how they have transformed their vision into reality and I'm very proud that Backbase was part of it," said Herber de Ruijter, Backbase's General Manager for North America.

About CertusBank

CertusBank, N.A., a subsidiary of CertusHoldings, Inc. (formerly Blue Ridge Holdings, Inc.), is a full-service financial institution headquartered in Greenville, SC. The bank operates in eleven states and has branches across the Carolinas, Florida and Georgia. The nearly $2 billion institution is committed to providing innovative financial solutions and delivering an unparalleled experience. For more information, visit CertusBank.com.

About Backbase

Backbase delivers Bank 2.0 Portal software that provides a new, user experience layer on top of underlying infrastructure and IT systems. It gives financials the opportunity to create interactions that link customers to relevant information and applications to fit their needs and preferences. With its modern, widget-based architecture Backbase Bank 2.0 Portal provides the flexibility and speed to create modern portals that truly empower the customer.

Unlike most traditional IT portal vendors, Backbase has created a contemporary, business-driven portal solution that makes portal management easy for e-business professionals. This means faster time to market and more flexibility to optimize online channels with less IT support.

The unique Backbase approach enables financials to drive self-service, fuel online revenues and turn their online banking channel into a true Customer Engagement Platform. Global financials such as ABN AMRO, AIG, Al Rajhi Bank, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase's Bank 2.0 technology.

Backbase was founded in 2003 and is privately funded with operations in New York and Amsterdam.

SOURCE Backbase