Certified Angus Beef® brand marks 12th year of record sales

News provided by

Certified Angus Beef LLC

Oct 10, 2018, 20:52 ET

WOOSTER, Ohio, Oct. 10, 2018 /PRNewswire/ -- A worldwide beacon of quality, Certified Angus Beef LLC reported record sales of its signature Certified Angus Beef® brand, marketing 1.21 billion pounds (lbs.) in the fiscal year that ended on Sept. 30: a 91 million-lb. increase (8.1%) over 2017.

"For the past 40 years, a community of people from farm to plate have shared a passion for excellence, a dedication to quality and ideas and inspirations to achieve our goals," said John Stika, the brand's president. "What started as a simple idea among a small group of cattlemen has become the world's leading beef brand."

Focused efforts by a community of farmers and ranchers to raise cattle meeting the brand's 10 exacting standards enabled licensed processors, distributors, restaurateurs and retailers to meet growing consumer demand for premium beef.

A record 5.18 million cattle were brand certified, up 14.3% in one year. The rate of eligible cattle earning the brand name was a record 32.5%, compared to 17.8% a decade ago.

Records across divisions

Manageable prices met strong demand to set sales records in every division of the Certified Angus Beef® brand, comprised of nearly 20,000 partners worldwide.

  • Sales exploded in the International Division: 207 million lbs. exported to 50 countries outside of the United States, up 18.6%
  • Retail Division sales, which make up 41% of the total, grew by 8.3% to 494 million lbs.
  • The Foodservice Division netted sales of 405 million lbs., a 5.3% increase
  • Value-added Products Division sales rose by 8.1%, driven most by smoked brisket, marinated fajita meat and frozen burgers

The brand's Prime extension achieved record growth at 31.2%, thanks to ranchers targeting the highest quality. Ground beef sales grew 10.3%, with end and middle meats up 8.2% and 6.5%, respectively.

The Certified Angus Beef® brand set sales records in all 12 months of its 40th anniversary year, with August being the most successful month ever recorded.

About the Certified Angus Beef® brand

World renowned for exceptional quality and generous marbling since 1978, the Certified Angus Beef® brand is the original brand of premium beef offered by the finest restaurants and retailers worldwide. For more information, visit CertifiedAngusBeef.com, or follow the brand on Facebook, Twitter, Instagram, Pinterest and LinkedIn.

SOURCE Certified Angus Beef LLC

Related Links

http://www.certifiedangusbeef.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED