Certain, Inc. Launches Integrated Hotel Sourcing Solution through Lanyon Partnership

SAN FRANCISCO and IRVING, Texas, Jan. 16, 2013 /PRNewswire/ -- Certain Inc., the leading provider of event management solutions for the global meetings and events industry, and Lanyon Inc., the leading corporate travel and hospitality solutions provider, announced today a new partnership and technology integration that combines Certain's powerful meeting management platform with Lanyon's hospitality sourcing solution. The move allows users of Certain's platform to easily locate and negotiate hotel room blocks and event venues with the most accurate and easy-to-use solution available—right within the platform they currently use to manage meetings and events.

The Certain Sourcing solution addresses one of the most challenging components of the meeting planning process by automatically locating and negotiating hotel rooms and event venues. Accessed directly through the Certain platform, Certain Sourcing saves time, controls spend, and improves the experience for event owners and participants by finding the best rooms for the available budget and increasing the accuracy of managing booking details.

"Lanyon's powerful hospitality sourcing will close the ROI gap for many of our customers," remarks Peter Micciche, CEO of Certain. "Just as the Certain platform has served to bolster event success by engaging event participants and enabling more efficient and accurate event execution, Certain Sourcing will further reduce the cost and improve the quality of events by addressing the pressing need for hospitality sourcing."

The Certain event management platform enables clients to manage the entire event and meeting management process—including registration, marketing, planning, sourcing, mobile, and more—from a single platform. The new sourcing feature, in particular, allows for greater control over budgets, saves time over manual processes, and allows organizers to easily find the best rooms for the budget while accessing the most accurate and up-to-date hotel information available. Certain Sourcing, powered by Lanyon, pulls data from the same sources used by hotels to propagate content on travel websites, which enhances data accuracy and relevance.

"We are proud to work with Certain to provide an integrated enterprise meeting management platform that leverages our unique sourcing technology," said Michael Bolt, Chief Commercial Officer of Lanyon. "As partners, our goal is to help all of our customers turn their meetings into high value, revenue-producing programs."

See a live demonstration of Certain Sourcing and learn more about effective enterprise meeting management during a joint Certain/Lanyon webinar entitled "Closing the ROI Loop with Enterprise Meeting Management" on February 6, at 9:00 am PST.  Get details at www.certain.com/webinar.

About Certain

Certain is the leading provider of SaaS event management technology for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall business value to marketers and event professionals. The Certain platform supports a full range of events – from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. For more information please visit www.certain.com.

About Lanyon

Established in 1984 and headquartered in Dallas, Texas, Lanyon is the leading hospitality solutions provider connecting corporations, hotels, serviced apartments and travel intermediaries in the largest online global hospitality marketplace. Lanyon's solutions are used by over 700 corporations and 425 hospitality brands representing over 93,000 properties.  For more information please visit www.lanyon.com.

Editorial Contact:
Lisa Sheeran for Certain, Inc.
Sheeran Communication
510-724-2267
[email protected]

Michael Boult, Chief Commercial Officer, Lanyon
[email protected]

SOURCE Certain, Inc.